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Desi Williamson, CSP, CPAE Minnesota
Photo of Desi Williamson

After 20 years as a corporate sales and marketing executive, Desi Williamson has gone on to become a successful entrepreneur, real estate investor, motivational sports coach, restaurateur, author and speaker. Through his many business and life experiences, he has learned what it takes to achieve your dreams, especially during turbulent times.

In 2009, when many businesses were shutting down, he was starting them, providing jobs and opportunities for people in his community. In 2010, the first of three Dickey's Bar-BQue restaurants (a franchise based in Dallas) opened in Minneapolis. His Impact!! Restaurant Group, LLC is looking to expand to as many as ten locations in the next five years; and his real estate investment company, Impact!! Investment Group, LLC, provides housing, commercial space for small businesses and employment for contractors, vendors and related operations.

Since 2007, Desi has worked as a consultant alongside head coach Brad Childress of the Minnesota Vikings as the NFL team's motivational coach. In this role, he provided inspirational speeches and peak performance strategies to help the team improve from a 6- 10 record, to two consecutive Central Division Championships and the NFC title game, just one step from Super Bowl XLIV.

After surviving the mean streets of St. Louis as a child, a successful career with Johnson & Johnson, PepsiCo, Rain Bird, Dr. Pepper/Snapple, Johnson Wax Company and a Hall-of-Fame professional speaking career, Williamson had a serious fall in 2005 and broke his neck in two places. Along the path from paralysis to recovery, he discovered new perspectives and was inspired to write Where There's a Will, There's a Way: Succeeding in the Face of Turbulent Times, published in 2009. The title of his other book is Get Off Your Assets: How to Deal with the Challenges of Life-and Win! He is dedicated to showing people how to do more than just survive turbulent times - he shows them how to thrive despite their adversities!

Desi has mastered the art of transferring energy to empower people. The results of his insightful and motivational keynotes, half or full-day workshops ignite teams to raise their level of performance, develop a culture that cultivates strong leaders and shifts people's mindsets from being victims of circumstance to masters of change. He has spoken for many Fortune 500 companies, industry associations, professional sports teams and is consistently offered encore performances because his programs are uniquely customized to fit the organization, industry and current market trends. This ensures an immediate impact to the audience and a high return on investment for his clients.


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  • Where There's a Will, There's a Way! Succeeding in the Face of Turbulent Times - Every person and organization has willpower and hidden assets within them that, when unleashed, can yield tremendous results. This program teaches the skills necessary to discover and tap into those powerful assets, both in your personal and professional life. The result is a powerful shift in mindset and behavior that inspires people to do extraordinary things despite adversity.

  • The Challenge of Change: Tools for Transformational Thinking - In this eye-opening session, Desi reveals the tools for transformational thinking and shares the skills that help people break the cycle of complacency and mediocrity, empowering them to become masters of change rather than victims of circumstance. The result: Change agents who understand that the best way to predict the future is to create it!

  • Leadership for the 21st Century: Influencing with Impact - The foundation of any successful organization is characterized by outstanding leadership. Here you'll learn 21st century leadership skills that are centered on a customer focused strategy, which includes the process of empowerment, diversity as a competitive advantage and why leadership and management are different, yet critical skills that must be activated at the right time for maximum effectiveness.

  • Impact!! Sales Strategies: Secrets of Successful Selling - Decision-making by the customer in the sales process is often affected by fear and negative emotions. This comprehensive program covers a vast spectrum of skill sets, from basic to more advanced selling skills. You'll learn how to build rapport with anyone immediately, ask targeted questions leading your prospect to reveal true needs and desires, make persuasive presentations, handle objections, professionally close the sale, and build a strong referral network.

Where There's a Will, There's a Way Get Off Your Assets
Where There's a Will, There's a Way: Succeeding in the Face of Turbulent Times Get Off Your Assets: How to Deal With the Challenges of Life - And Win!

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