Once upon a time Jim Whitt made his living as a cowboy. Then he discovered he could apply what he learned about punching cows to provoking people! So now Jim is a professional provoker! He provokes people and organizations to reach their full potential.

Armed with a degree in animal science, Jim Whitt has combined the principles of human behavior with the principles of animal behavior to come up with what he calls Cowboy Psychology. Cowboy Psychology revolves around his basic tenet of human motivation: Without a purpose our only motivation is reward and punishment. Any animal can be manipulated using the extrinsic stimuli of reward and punishment. Purpose is the only stimulus that engages the human spirit and empowers us to rise above our animal natures to become intrinsically motivated. This sets us on the path to reaching our full potential.

After graduating from Oklahoma State University, Jim became a top producing salesman and marketing executive with two Fortune 500 companies. In 1988 Jim discovered his purpose in life: "To help people reach their full potential." That discovery transformed his life and led to the founding of Whitt Enterprises LLC, a personal and organizational development firm that helps people and organizations reach their full potential and The Institute for Purposeful Living, a nonprofit organization that helps people find and fulfill their purpose in life.

Jim is the author of Riding for the Brand: The Power of Purposeful Leadership, The Transformational Power of Purpose: Finding & Fulfilling Your Purpose in Life and Road Signs For Success: 99 Purposeful Principles to Guide You on the Road to Reaching Your Full Potential. He is co-publisher of the Road Signs For Success Weekly and has written hundreds of articles on motivation, leadership and change.

On the platform Jim might be best described as a cross between Dr. Phil with Jeff Foxworthy. He makes people think and laugh … all at the same time. Jim's presentations are fun, fast-paced and punctuated with his unique brand of humor that draws on his rural roots.

Programs
• Why the Chicken Really Crossed the Road: The Motive in Motivation - Motivate can be defined as to stimulate to action. The root word of motivation is motive. What’s the motive in your motivation? Why are you crossing the road? Any animal (chickens, humans, etc.) can be manipulated using the extrinsic stimuli of reward and punishment. Purpose is the only stimulus that engages the human spirit and empowers us to rise above our animal natures to become intrinsically motivated. This sets us on the road to reaching our full potential.

• Riding for the Brand: The Power of Purposeful Leadership - In the old west, a brand not only identified a ranch's cattle, it was a symbol of pride and loyalty for all of its cowboys — they rode for the brand. People today want more from their work than perks and a paycheck — they want to be partners in a cause. Like cowboys of yesteryear they want to ride for the brand. Learn how to build a purpose-driven team using The Power of Purposeful Leadership.

• Teaching Old Humans New Tricks: The Psychology of Change - All animals are creatures of habit but human beings are the only animals that can choose their behavior. We can choose to change but there are strong psychological and physiological principles involved in overcoming our past conditioning to learn new patterns of behavior. Like old dogs, humans can learn new tricks when they discover and master the six stages of change.

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