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Dan Veto California
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Dan Veto is an experienced and savvy public speaker and Senior Vice president of Age Wave. Under the leadership of Ken Dychtwald, Ph.D., Age Wave has over three decades of experience analyzing and forecasting the lifestyle and consumer marketing trends driven by changing demographics.

Age Wave's seminal research work for many of the world's leading financial services firms has focused on Boomers and the changing nature of retirement.

Mr. Veto brings a wealth of knowledge and insight to every presentation having initiated and implemented many proven and award-wining financial services programs designed to strengthen corporate brand positioning and build market share. Mr. Veto works directly with clients to identify and develop marketing, product and business strategies to fully address today's rapidly changing requirements to successfully compete in the new retirement marketplace.

Prior to joining Age Wave, Dan served on the Board of Directors and was Chief Marketing Officer and Senior Vice President of Strategic Planning at Bankers Life and Casualty Company, an insurance-based financial services firm exclusively focused on retirees. Mr. Veto began his career at McKinsey & Company, where for ten years he advised Fortune 500 clients in the U.S., Mexico and throughout Europe on a broad range of business challenges in the financial services and healthcare industries.

A highly sought after and passionate public speaker, Dan is frequently in the media and has recently been a featured expert on live radio, Today's Health TV and dozens of consumer and business periodicals. Dan graduated from the University of Illinois and has an MBA from INSEAD, in Fontainebleau, France.


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  • How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives - Increasing longevity, declining fertility and aging baby boomers are triggering an enormous "age wave." This demographic tsunami has the potential to create groundbreaking marketplace and work/talent opportunities—and equally compelling social and financial challenges. This informative and entertaining presentation will explore: How will people use their newfound "longevity?" Why will the "cyclic" lifeplan replace the traditional "linear" model? How will aging boomers change established paradigms of work, leisure, learning and retirement? What's the most effective way to market and sell to "middlescent" boomers? Why is managing a four-generation workforce the new diversity mandate?

  • Longevity Revolution Impact - Learn how increasing longevity will transform our lives, attitudes, careers, families and financial plans. With the coming of the "age wave," maturity is-emerging as not just a time for rest and play, but also as a new opportunity for lifelong learning, continued personal growth, health and fitness and even new work-related pursuits. Understand how you can help your clients create a state of financial empowerment to thrive in this new era of increasing longevity and vitality.

  • Re-Visioning Retirement - An illuminating overview of the current state of retirement and an exciting vision of tomorrow's new retirement dream. Meet the four retiree segments - the "Ageless Explorers," the "Comfortably Contents," the "Live for Todays" and the "Sick and Tireds." Learn how each group is different, their prospects for fulfilling their dreams and what role financial planning has played in getting them to where they are today.

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