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Bruce Turkel, CPAE Florida
Photo of Bruce Turkel

As CEO of the successful brand management firm, TURKEL, Bruce Turkel has been creating and working with valuable brands for over 30 years.

Bruce Turkel's concepts are simple but not simplistic. His methods are easy to understand and immediately actionable. His talks present a profound, proven, and potentially profitable way to build your brand strategy, increase sales and create real traction with your social media activities. Under Bruce's guidance, his firm has created wildly effective campaigns for its clients, including Hasbro, American Express, Charles Schwab, Citicorp, Discovery Channel, Partnership for a Drug-Free America, HBO Latin America, Peabody Hotels, Bacardi, Kissimmee Convention & Visitors Bureau, Canyon Ranch Living and Sol Meliá Hotels & Resorts, to name just a few.

Bruce's firm is built on the belief that marketing should be well-designed, simple, and should make a client's products and services more valuable. Using this straightforward checklist, he has worked with hundreds of clients, written thousands of headlines, and designed even more print ads, television spots, websites, and campaigns.

When he's not creating advertising or design, he's a sought after expert for CNN, MIT, NAMM, MPI, UM, NSA. He's also the author of Building Brand Value: Seven Simple Steps to Profitable Communication and two other branding and advertising business books. Bruce is currently finishing his next book, All About Them.

A captivating and entertaining speaker, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts and AdWeek. His branding work has been honored by Communication Arts, the Art Directors' Club of New York, Clio and the One Show to name just a few, and this year his work won six Emmys.

In addition to writing and illustrating books and articles on branding, Bruce is the front man for the Miami R&B band Blackstar and enjoys practicing his harmonica in traffic, as well as being a dad, a husband and mentor and training for marathons.


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  • 7 Steps to Building Brand Value - Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

  • Defining Your Brand Essence - BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: "Hope" and "Change." In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

  • WTF??!! The Keys to Innovation Hidden in Plain Sight - Content vs Context, Non-Linear Thinking and the definition of WTF??!! are just a few of the concepts explored and explained in this irreverent but very practical talk. Bruce looks at innovation in a whole new way that will have your audience slapping their heads and thinking "why didn't I see that before?" Your attendees will leave energized and excited about putting their new-found skills of imagination to work.
All about Them The Mouth of the South Building Brand Value Miami Brain Darts
All about Them: Grow Your Business by Focusing on Others The Mouth of the South Building Brand Value: Seven Simple Steps to Profitable Communications Miami: The Edge of Graphic Design Brain Darts: The Advertising Design of Turkel Schwartz & Partners

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