Recognized as a speaker who educates, motivates and entertains, Tunney works with Fortune 500 companies and international organizations teaching the skills needed for S.M.A.R.T. goals and effective action. His credentials rank him the in the top 2% of professional speakers working today.

Jim had an exemplary career as an NFL referee. In his 31 years as an NFL official, Tunney received a record 29 postseason assignments, including ten championships and three Super Bowls. Jim was the first official to be named to the "All-Madden Team." He was awarded the Gold Whistle, the highest accolade given by the National Association of Sports Officials in 1992, and is in the NFL Hall of Fame.

Tunney's book, Impartial Judgment, "The Dean of NFL Referees" Calls Pro Football As He Sees It, (Griffin, 1995) chronicles his career in the NFL. Other titles include Speaking Secrets of the Masters (Executive Books, 1995), with members of the Speakers Roundtable; and The Winning Spirit (Griffin, 1995), with writings by Les Brown, Jim Cathcart and others on what it takes to shape an Olympic champion's dedication to cause and training. His most recent work was co-authoring Chicken Soup for the Sports Fan's Soul (Heath Communications, 2000).

Jim holds both of the National Speakers Association's awards for professional excellence, the Certified Speaking Professional (CSP) and the Council of Peers Award for Excellence (CPAE).

Programs
• T*E*A*M BUILDING - Involving Everyone in the Process : The relationship between management and its athletes is no different than other relationships that have a superior-subordinate component - parent-child, teacher-student, employer-employee. In order for the inevitable issue of position power not to become divisive, both sides must bring to the association a feeling of trust. They must sense an atmosphere of fairness and respect. The spirit of "win-win" must prevail.

• LEADERSHIP - Six Essential Qualities of a Leader : Leadership begins with setting a strong example. It was Jim Tunney's job, as the NFL's most-respected referee, to be "on" for every game - alert, prepared, precise. If he expected his crew to be ready, he had to be. Organizational behavior is reflective. Jim Tunney will present an entertaining and motivating education on how to lead others, improve their real-time performance, and transmit enthusiasm and willingness to others.

• CUSTOMER CARE - Exceeding Customer Expectations Every Time : Customer service isn't enough anymore. The times have changed. The customers have changed. The minimum goal now is customer care. Selling in this environment requires more than just knowing your product, and believing in it and your services enough to project yourself with confidence. Selling has become customer-centered, not product-centered. The minimum goal is, clearly, Exceed the Customer's Expectation Every Time.

• WELLNESS - Living Every Day for Peak Performance : To sustain top performance, we must develop and maintain balance in our lives - between work and play, between the fiscal and the physical, between duty to others and duty to ourselves. It takes a smart, even artful, integration of lifestyle and workstyle to create a balanced life, one that is smoothly conducted with vigor, intelligence, and individuality.

• THE POWER OF MOTIVATION - Improving Employee Enthusiasm and Resourcefulness : When thinking about how to correct self-defeating patterns, it helps to ask yourself: "What would I think of the choices I have been making if a teenager I loved were making the same ones?" One lesson we learn from football is that the more self-discipline you apply to yourself, the better you will be and the better off those around you (crewmates, teammates, etc.) will be.