Michael Treacy's business expertise stems from his substantial experience launching and running several successful ventures and is grounded in his academic days at the MIT Sloan School of Management. Currently, Mr. Treacy is the Co-founder and Chief Strategist of GEN3 Partners, a fast growing product innovator based in Boston and St. Petersburg, Russia.

While he is well-versed in subjects that range from growth disciplines, customer intimacy, offshoring strategies and product innovation, Michael Treacy's keen ability to quickly diagnose the key problems of a company or industry makes him a unique and highly sought after international speaker.

Lending to his excellent academic and business credentials are his two highly successful business books, Double-Digit Growth and The Discipline of Market Leaders along with his numerous contributions to major publications such as the Harvard Business Review.

Michael Treacy's spectacular insights continue to wow even the most senior level audiences - who ask him to come back to their events again and again.

Programs
• Double-Digit Growth : This speech will demonstrate, through fresh and compelling case examples, that the foundation of steady double-digit growth is a discipline that can be developed by any management team. With a structured growth discipline, firms are more likely to achieve high growth by "grinding it out" than they are by "betting the farm" on risky strategies.

• Value Leadership: The Discipline of Market Leaders : Do you want to be the leader in your industry? Do you want to provide the best offering for your customers? Do you want to have the capability to offer your customers better value year after year? In this session, Michael Treacy looks at the principles of customer value leadership as described in his best seller, The Discipline of Market Leaders.

• Successful Cross-Selling : Why is cross-selling such a difficult tactic to implement in most organizations? Why aren't your customers interested in buying the full complement of your offering? Through case examples of successes and failures, Michael will examine what it takes to grow and successfully implement a crossselling program.

• Outsourcing and Offshoring - Myths and Realities : Outsourcing and offshoring are controversial and complex innovation strategies that are gaining in appeal. In this session, Michael Treacy will explore the competitive factors that are driving the adoption of outsourcing and offshoring initiatives and will review the industries, processes, and functions that are most likely to be affected by these strategies.

• Revolutionizing Product Innovation : In markets crowded with "me-too" products it is more important than ever that product leaders aim higher, for truly breakthrough products. In this session, Michael draws on his personal experiences as a co-founder of a product innovation firm to help you gain a powerful understanding of the role and impact of product innovation on corporate performance and growth.