Capitol City Speakers Bureau 1-800-397-3183
CCSB on Facebook CCSB on Twitter Contact CCSB
Contact us today!

Ross Shafer, CPAE Colorado
ROSS SHAFER

Do you need a bold voice to help you influence your team to embrace change? Do you want fresh strategies and tactics - from other industries - that would likely revolutionize yours? Do you need to re-energize your team to renew hope and initiate more profitable actions? Then, you need to pick Ross Shafer's brain.

Ross is usually brought into an organization to offer a fresh approach to growth. Ross is a student of the human condition and how the culture influences buying habits. When social events or technology cause culture shifts, those shifts can dramatically affect how and when people buy from you. Ross is at the tip-of-the-research-spear for spotting those trends...and then coaching you how to leverage those trends to grab more market share from your competitors.

Ross is a 6-time Emmy Award winning TV producer / personality who, in 1994, shifted his energy and enthusiasm for understanding human behavior to create a series of human resource training films on customer service, leadership and motivation. To date, Ross has written (14) HR films and five highly regarded business books Nobody Moved Your Cheese, The Customer Shouts Back, Are You Relevant?, Absolutely Necessary and Grab More Market Share.

As the keynote speaker for 75+ major corporate conferences/year, Ross is one of the nation's most sought after speaker/consultants in the areas of motivating the workforce, customer service, voice of the customer, creating service cultures, attacking market share growth, innovative practices, and confident leadership decision-making.

His clients span across all industries (automotive, energy, MLM, retail, manufacturing, healthcare and pharma, IT and software, insurance, food service and lodging hospitality, union representation, engineering, et al. Some of his more notable clients include: Hilton Hotels, Microsoft, Intel, Chrysler, PPG, Ford, Auto Zone, Meritage Homes, Honeywell, IBEW, Carl's Jr./Hardees, Century 21, McCormick & Schmicks, Cox Communications, Chevron, Shell, Allstate, Progressive Direct Insurance, Fiserv, Charles Schwab, Farmers, Marriott, Kana Software, Met Life, McKesson, Pfizer, Costco, Sprint, Bloomindales, Boeing, Wells Fargo, Bayer and hundreds more.


Speaker Shortcuts
CPAE Hall of Fame Speaker
Printer-Friendly Bio Print Bio
Speaker Video Watch Video
Programs Programs & Topics
Speaker Books Books
Request this Speaker Request Information
Speaker Fees Fee Range


  • How to Stay Relevant - Ross Shafer says, "Best practices are a moving target. Relevant leaders are able to sustain growth because they can evolve and adapt more quickly than their competition." If you are an organization that is dedicated to 'making your mark' on your industry, then developing a culture of ongoing relevance will insure your future.

    Staying Relevant is different from being current. Being "current" is awareness. Relevance is taking action to make sure you matter to your customers, your clients, your members and your teams. If you don't matter to your constituents, they can go away and not care if you exist. Ross says, "Our team examines (18) different industries and we cross-pollinate trends, buying habits, and cool, disruptive practices for the purpose of enlightening organizations to the possibilities of extreme relevance."

    Recent merger or acquisition? Change in leadership structure? Technology or industry shifts that are causing shock waves? Are your attendees slow to adjust to change? Ross is able to absorb your initiatives and dovetail them into his remarks. In fact, Ross's engaging style is such that attendees often come up to him and say, "How long have you worked here?"

  • Behave Like a Start Up - Has Your Company Felt Complacency Creeping in? When your company first launched, did you shake the world with something new and groundbreaking? Were you the unlikely underdog that unseated the industry leaders? Over time, have you had so much success that you've slowly lost your hunger? Do you find you aren't as reactive as you once were? Maybe you are celebrating yesterday's profits while your competitors are turning up the heat. Ross Shafer can reinvigorate your organization by sharing case studies of legacy companies who were determined to get their youthful groove back.

    Startups create an industry "buzz" because they are fearless in their pursuit of credibility and unique offerings. They disrupt the market and all heads turn. In a high velocity recommendation economy, "buzz" is important to your clients and customers. Your clients/customers/members want to know they are partnering with an entity that will get them to the future first. Ross describes what your organization (and teams) must do to compete against the startups that are huddling in the corner secretly plotting to steal your market share.

  • Success: It's On You - Ross Shafer says, "We all want success in our careers and business...but too often we look for encouragement and validation from other people. Ross will inspire you to take charge of your own destiny when nobody is around to guide you. Ross reminds you that nobody cares more about advancing your career than you do so, you must become the leading expert on...you.

    You have no doubt noticed that people who can communicate with confidence are the ones who get the best opportunities. Ross will show you how to master the "elevator pitch" and how to handle yourself in meetings. He will describe how to gain the confidence of your peers - and how to get buy-in from the most influential people. Ross will also give you a strategy for overcoming intimidation by people who have something you want. (Sales teams love this part).

    You'll hear this serial re-inventor's 'personal journey of ascension' from small town pet store manager - to Emmy® winning network TV host - to bestselling business author. You will recognize his personal obstacles as your own...and learn how to overcome them.

  • Ross Shafer - The Ultimate Emcee & Keynote Speaker - Because Ross is a trained talk and game show host (helmed over 1,000 network broadcasts) he is the perfect choice for moderating your executive panel discussions and complex award banquets. Ross will keep the programs lively and on task; drawing on his vast experience and lightening wit to navigate (and rescue) even the most unpredictable situations.

    Ross is adept at handling back-to-back breakout sessions that may feature a myriad of presenters. Ross is also a popular favorite for hosting custom game shows. Not only do these formats lend themselves to imparting important training information about your company (in a fun way), they also encourage participation of the entire audience.
Absolutely Necessary Are You Relevant? Are You Relevant? Nobody Moved Your Cheese The Customer Shouts Back!
Absolutely Necessary: Bulletproof Tactics That Will Put You In High Demand Grab More Market Share: How to Wrangle Business Away from Lazy Competitors Are You Relevant? : Twelve Reasons Smart Organizations Thrive in ANY Economy Nobody Moved Your Cheese! : How to Ignore the "Experts" and Trust Your Gut The Customer Shouts Back! : 10 Things You Need To Do To Earn Their Lifetime Loyalty

| Home Page | CCSB Blog | Speaker Blog | What's New | Search for Speakers | Request a Speaker |
| Sports Personalities | Healthcare Speakers | List of Clients | Client Testimonials | Speaker Showcase |
| Are You a Speaker? | About Us | Contact Us | Twitter | Facebook | Site Map |

Your Speakers Bureau source for Keynote Speakers, Corporate Entertainers,
Sports Personalities, Motivational Speakers, Business Leaders & Sales Trainers

Copyright © 1997-2016 Capitol City Speakers Bureau. All rights reserved. Back to Top