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Ross Shafer, CPAE Colorado
ROSS SHAFER

Ross Shafer is a six-time Emmy Winning Comedian, writer and TV host who in 1994, turned his energies and enthusiasm toward the corporate and association world.

As a lifelong student of human behavior, Ross has written and produced 14 human resource training films on customer service, motivation and leadership. His ability as a master performer quickly propelled him as a highly demanded corporate and association keynote speaker.

With a fearless perspective, Ross challenges audiences to be wary, "You can't solve unconventional problems with conventional wisdom."

To that end, Ross has authored Nobody Moved Your Cheese!, The Customer Shouts Back!, Customer Empathy, Are You Relevant? (12 Reasons Smart Organizations Thrive in ANY Economy) and his brand new book, Grab More Market Share (How to Wrangle Business Away from Your Lazy Competitors).

However, he is most proud of his bestselling cookbook, CooK-Like-A-Stud; 38 Recipes Men Can Prepare in the Garage... Using Their Own Tools!

No wonder his friend, Jay Leno says, "Finally, a motivational speaker without the speech!"


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  • Grab More Market Share: How To Wrangle Market Share From Lazy Competitors - The world's top economists are predicting a dismal 1-2% average growth through 2015. So, the only way to grow your organization is to take market share away from your lazy competitors. Ross can show you how progressive companies are getting 15-25% growth; even when their available market is stagnant or declining.

  • Are You Still Relevant? - We all saw globally-recognized brands shrink or die during the recession. Conversely, we witnessed young, nimble companies swoop in to dominate market share. Could that happen to you? Ross dissects the reasons for the staggering success stories, and he pinpoints the warning signs that were ignored by those who failed.

  • Customer Urgency and Empathy - Due to accelerating technology, your customers' expectations have changed. They can get their TV, music, shopping, and friends all "on demand" 24/7/365. They expect customer "service" to mean customer "Urgency!" They want what they want - when they want it - and how they want it. So, if you don't deliver at (nearly) Internet Speed, they will consider you substandard, lazy, or that you don't need the business.

    On top of that, they want you to empathize with their busy schedules, their lack of education (re: your products/services) as well as their personal vulnerabilities and frustrations. Ross will show you how to make sure you are consistently aware, empathetic, and urgent so you can retain your current customer base...while you are wrangling customers away from your competitors.

  • Nobody Moved Your Cheese - High energy and hilarious keynote - perfect for setting the opening tone or the closing message for your conference. From small town pet shop manager...to Emmy award winning TV host..to renowned business author and speaker, Ross is a fierce proponent of taking personal responsibility (and being accountable) for what happens in your professional and personal life.

  • The Ultimate Emcee - Ross hosts a select number of multi-day events for his high-end clients each year.

    Because Ross is a trained talk and game show host (helmed over 1,000 network broadcasts) he is the perfect choice for moderating your executive panel discussions and complex award banquets. Ross will keep the programs lively and on task; drawing on his vast experience and lightening wit to navigate (and rescue) even the most unpredictable situations.
Are You Relevant? Are You Relevant? Nobody Moved Your Cheese The Customer Shouts Back! The Customer Shouts Back!
Grab More Market Share: How to Wrangle Business Away from Lazy Competitors Are You Relevant? : Twelve Reasons Smart Organizations Thrive in ANY Economy Nobody Moved Your Cheese! : How to Ignore the "Experts" and Trust Your Gut The Customer Shouts Back! : 10 Things You Need To Do To Earn Their Lifetime Loyalty Customer Empathy: Inspirational Stories of Internal Customer Service...From the Heart!

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