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Lon Safko Arizona
Lon Safko

Lon Safko is a bestselling author, speaker, trainer and consultant, and he is the creator of the "First Computer To Save A Human Life," as coined by Steve Jobs, Apple, Inc. That computer, along with 18 other inventions and more than 30,000 of Lon's papers, are in the Smithsonian Institution in Washington, D.C. This alone is a testimony to Lon's creativity.

Lon is the host of the world's first PBS Television Special "Social Media &You...Communicating In A Digital World." Lon has gone on to create numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton and Microsoft's Bob Operating Systems, and he is also responsible for those handy little Tool-Tips help-balloon pop-ups!

Lon has founded over 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing "V-E-Tailing" for business, promotions and education for which Lon holds three United States Patents. Lon has been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network's Innovator of the Year, The Arizona Software Association's Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America's, Edward Bernays Mark of Excellence Award. He was also nominated as a Fellow to the nation's Computer History Museum. Lon has been featured in Entrepreneur Magazine, PC Novice, INC. Magazine, CFO, Popular Science and the New York Times just to name a few. Lon was even selected by the Smithsonian Institution to represent "The American Inventor" at their annual conference, and is now part of the Guinness World Records!

Lon is an author of remarkable breadth, writing nine innovative bestselling books, which have helped guide corporations in mastering social media marketing, integrating traditional, digital and social media marketing. Lon trains executives to think creatively, uncovering the secrets of increasing customers, sales and revenue.

Lon's bestselling book published by John Wiley & Sons, The Social Media Bible, unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter and LinkedIn for business. This book is transforming corporate, government and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency.

This book, currently in its third edition, hit #1 on Amazon in both Business and Marketing categories and has been translated into five languages. Lon is also a professional blogger for Fast Company, was appointed the first Ambassador to SCORE and is a USAToday CEO Advisor.

Lon's newest bestseller, The Fusion Marketing Bible, published by McGraw Hill will truly change the way we do marketing and sales by looking at marketing in a completely different way...3D! Along with Lon's other inventions, The Safko Wheel Marketing Toolkit, concept will leverage your existing marketing to make it significantly more effective, while adding to your company's bottom line without any additional expense!

Lon privately coaches companies on harnessing innovative thinking and social media strategies to create higher productivity and profits. Lon's presentations are personalized to help corporate, government, higher education and nonprofit executives improve their operations and performance by capturing their innovative potential. As Lon says, "When you see your world with a different perspective, you see a new way to do everything..." Lon Safko sees the world in a new way, every day!

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  • Fusion Marketing - 2020 Marketing: Fusing Traditional Media, Social Media and Digital Media into...TraDigital Media! - If you are still calling yourself a "Social Media Expert," then you're announcing to the world that you have been left behind. If you're an expert in Facebook and Twitter, then you're trying to build a house restricted to using only two tools. Social media is an amazing marketing tool set that's been changing for the past 5+ years, take it from Lon, he wrote the book on it! If you're still stuck looking at social media as a standalone technology, then you've been left behind.

    Fusion Media Marketing is the next step that brings 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet and social media together and fully integrates them into one seamless tool set that will accomplish every goal you set! Fusion Media Marketing isn't just about integration, it's about a totally new concept of "Interconnecting" all of your traditional and digital tools. Fusion Media Marketing is about looking at all of your tools, campaigns and conversion strategies first in two-dimensions, then taking your entire marketing strategies into the world of three dimensions. This allows you to look at everything you do in marketing in a completely different way!

  • Social Media and You: Communicating in a Digital World - (Based On Lon's PBS Television Special) The effects of Social Media and digital communications have touched everyone. Social Media has changed the way you communicate with your employees, customers, prospects and with the groups and communities that are being built by others who are like-minded. Digital Communication has already changed the way we do business in our community, nationally and internationally and has already affected organizations around the globe. alone technology, then you've been left behind.

    Lon can help you understand what people are already saying about you, your organization and your competition, because knowing when, how and where to respond is critical. Lon will show you how to develop an open dialog between you and your internal and external customers. Make no mistake about Social Media; it's here whether you resist it or not, and it's more complicated than you think. The faster you embrace this brave new world, the faster you and your company will benefit.

  • Innovative Thinking: The Process - Ever wonder why some people are more innovative and spontaneous than others in creating new ideas? Lon is a proven innovator who shares his copyrighted method of innovation (The 5-W's of Innovation) which uncovers the secrets necessary to help you think more innovatively and creatively every time to consistently solve your toughest problems. Innovation leads to competitive advantage, costs savings and a greater bottom line for you and your organization. Lon will also share his Twenty Truths of Innovation and what it takes to be an entrepreneur, intrapreneur and innovator. Innovative thinking creates new products and services, new ways to sell existing products and services into new markets and ultimately gives you that competitive edge that results in an increase in your performance.

    Learn from someone who has actually done it! A proven innovative thinker, Lon takes you through the process of identifying why we can't be creative because of conditioning, perceptual, emotional, cultural, stereotyping and environmental barriers. Lon also discusses how to isolate a problem by breaking it down into it simplest components where it can be easily solved. He helps his audience understand why change is helpful to being more creative and discusses left brain / right brain thinking and how to maximize the two. Whether you are in sales, marketing, public relations, communication, sales, the "C" Suite, entrepreneur or intrapreneur you need learn from someone who has done it and how to become and profit from Innovative Thinking!
The Fusion Marketing Bible The Social Media Bible Life is But a Dream Gratuitous Serendipity Build Your New House In No Time
The Fusion Marketing Bible: Fuse Traditional Media, Social Media & Digital Media to Maximize Marketing The Social Media Bible: Tactics, Tools and Strategies for Business Success Life is But a Dream: Is Yours the Only Real Reality? Gratuitous Serendipity: The Right Place, The Right Time Build Your New House In No Time

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