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Sarah Petty, CSP Illinois
Photo of Sarah Petty

There's never a quick trip to the grocery store for Sarah Petty. You see, she's in heaven in a place with so many products. She'll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn't. For Sarah, marketing really is a joy. She simply can't get enough.

Even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares with audiences worldwide has helped thousands of boutique business owners grow their small businesses beyond their wildest dreams.

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency's clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah has mastered the science of marketing and the art of making it simple, actionable and, yes, fun!


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  • Worth Every Penny: How to Attract the Right Customers and Still Charge What You're Worth - Sarah Petty built a successful photography business only to be faced with a major technology disruption with the invention of digital photography. Overnight, she was competing with free because digital cameras made the art of photography accessible to everyone. After opening her first studio in 2001 (two weeks before 9-11), she has seen record growth and her studio was named one of the most profitable in the United States by the Professional Photographers of America. Learn the lessons Sarah teaches in her New York Times bestselling book, Worth Every Penny, and you'll see that you don't have to be the cheapest to build a different kind of business and a different kind of life but you do have to look at your marketing differently. Learn three powerful marketing strategies from Sarah Petty that will help you see your company and your life through a new lens.
Worth Every Penny
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

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