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David Meerman Scott Massachusetts
Photo of David Meerman Scott

Generate Attention Now
David Meerman Scott is a leader at showing businesspeople how to tap the tremendous opportunities of today's communications revolution to stand out, get noticed, spread ideas, win hearts and minds, drive sales and grow business. His groundbreaking strategies don't just slap social media onto dusty old strategies - they reinvent the way business engages the marketplace.

Nearly 1 Million Books Sold
Scott's ten books include The New Rules of Marketing & PR (now in its 4th edition and translated into 26 languages), Real-Time Marketing & PR (a Wall Street Journal bestseller), Newsjacking, World Wide Rave, and The New Rules of Sales & Service. Among those he's co-authored: Marketing the Moon and Marketing Lessons from The Grateful Dead.

Real-Time Rules!
Gone are the days of communicating with the marketplace to suit your timetable. It's an always-on, Web-driven, Real-Time world now - where it's possible to generate attention for your product, service or idea in minutes - not months. It's speed and agility -- not the biggest media budget - that wins! YouTube, LinkedIn, Twitter, Facebook, blogs, Newsjacking -- social media are the tools of the trade - but Real-Time is the mindset that drives success.

Speaking Success
Appearances in more than 40 countries and all seven continents; Scott's ideas have captured the attention of organizations all over the world looking for more effective ways to communicate about their products, services and ideas. His high energy presentations - using bold images, video, fresh ideas and success stories to energize audiences - inspire people to set old ideas and fear aside and use these new tools to achieve real, measurable, no-cost results.

Putting Real-Time Strategies to Work
Scott's background includes executive positions as marketing VP for two publicly-traded U.S. media and information firms. He has an instinctive global view, having worked nine years based in Tokyo and Hong Kong. Currently he is an advisor to a half-dozen emerging companies, providing strategic advice that delivers faster growth.

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  • The New Rules of Marketing & PR - Want to generate attention in today's always-on, Web-driven world? The answer isn't just slapping social media onto dusty old strategies. The rules have changed. David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy presentation shows the best examples of success from a wide variety of large and small organizations -- from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools - but Real-Time is the crucial mindset. With a rebel's heart, Scott abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools -- by creating content that they're eager to share.

  • Grow Your Business Now! - Today's communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It's a Real-Time world now -- if you're not engaged, you've opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first -- and -- while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW . . . in Real-Time.

  • Agile Selling in a Real-Time World - The ongoing communications revolution has profoundly affected how sales and service is done. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether - learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). Don't struggle to adjust to this new environment - be agile and master it. David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business. The key is an agile Real-Time mindset and an arsenal of new communication tools. Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don't yet know discover you! He shows why the best salespeople have become information curators - communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources - and David Meerman Scott shows you how to make it happen.

  • The Real-Time Media Full-Day Masterclass - David Meerman Scott leads this full-day session where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time. The session details a powerful new way to get attention using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Learn why marketing on the Web is different. Understand how to speak directly to your customers and buyers by creating compelling content they're eager to share instead of bombarding them with advertising they'll likely ignore. See why "you are what you publish" and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. Learn how to create a cohesive online marketing strategy and the tactics that succeed.

The New Rules of Sales and Service Marketing the Moon Real-Time Marketing and PR Marketing Lessons from the Grateful Dead World Wide Rave
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Marketing the Moon: The Selling of the Apollo Lunar Program Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

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