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Scott McKain, CSP, CPAE Nevada

Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

Scott McKain's calling is business - and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world's most influential corporations.

In today's Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast his or her opinions regarding your organization to the world instantaneously. In this environment, it's never been more important to understand and execute the steps necessary to create the "ultimate customer experience." McKain is one of about 150 living members of the Professional Speakers Hall of Fame. He was also recently recognized by Social Media Marketing Magazine as one of the fifty most influential marketing authors on Twitter and GenJuice, a leading resource for emerging professionals, and as one of the "Top 25" people for Gen Y and Millennial leaders to follow on Twitter.

There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization - and the professionals who work with you - stand out from the plethora of competitors?

McKain takes a revolutionary approach showing how organizations and individual professionals create differentiation in the marketplace. His latest book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction was released to rave reviews from the most influential executives and thought leaders in the world. His previous release, Create Distinction, (an expanded and revised release of bestselling book, Collapse of Distinction - named by thirty major newspapers as one of the "Ten Best Business Books" of the year) reached the number one spot on's list of business bestsellers.

McKain has appeared multiple times as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation's 25 largest markets.

McKain has been named as a "Hoosier Hero" in his home state because of his commitment to youth and philanthropy He was selected by Arnold Schwarzenegger to be the emcee and speaker for the Great American Workout, held on the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show. He also portrayed the villain in a film by internationally esteemed director Werner Herzog, acclaimed by critic Roger Ebert as one of the "best movies" ever made.

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  • ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction - "For every Amazon, there is a Sears. For every Starbucks, there is a HoJo's. For every Apple, there is a Nokia. How do you ensure distinction - personally and organizationally - so you don't get left behind in a changing marketplace?" How does a professional or organization become so distinctive that they not only stand out in their industry, but set the benchmark for innovation, customer experience, and employee culture?

    Key takeaways:
    • The Five Factors of Iconic Performance
    • The ONLY two factors upon which customers will judge you
    • Why much of what you've heard - like "under promise/over deliver," "defense wins championships," "sell harder" - does not work in today's marketplace of multiple generations and cultures.

  • Create Distinction: What To Do When "Great" Isn't Good Enough To Grow Your Business - How do you stand out from your competition so you become their preferred choice in a volatile marketplace? Scott reveals the elements that pull you back to the pack - and the Four Cornerstones of Distinction it takes to attain remarkable success.

    Key takeaways:
    • How to avoid the mistakes of commoditization
    • The specific steps you must take to create distinction
    • The importance of personal responsibility in organizational growth

  • Distinctive Sales: How To Stand Out In a Hyper-Competitive Marketplace - Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they're also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive marketplace.

    Key takeaways:
    • Sell the differences that make you a preferred choice
    • Four ways to sell uniquely from your competition
    • How to transcend transaction and develop loyal relationships for more sales
    • The six key disconnections between sales professionals and their customers

  • The Ultimate Customer Experience: Delivering What Customers REALLY Want for Lifelong Loyalty and Endless Referrals - What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals.

    Key takeaways:
    • The five steps of an Ultimate Customer Experience
    • Why the experience - and not service - generates loyalty; and what you need to do to create it
    • The information you need to personalize the experience, in order to intensify the customer's commitment to your organization
    • The Six Disconnections Between Organizations and Customers - and how to bridge the gaps so you can engage distinctively

  • Leading With Distinction: Motivate Enhanced Productivity To Achieve Remarkable Results - If you lead like everyone else, you'll get the same team delivering the same results as everyone else - and that's not good enough in today's world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your team's ability to deliver extraordinary results.

    Key takeaways:
    • The four key elements to distinctive leadership
    • How to be creative - while enhancing clarity about results
    • The single most important element in leadership communication

  • Developing A Distinctive Culture in a Multi-Generational Marketplace: Enhance Retention and Optimize Outcomes in a Diverse Environment - Your organization's culture will always trump your organization's strategy - for culture determines how we execute. Yet, in this time of so many diverse generations and cultures working together in our organization, how do we develop a culture that creates distinction? In this program, Scott helps you develop a game plan that respects our differences - and helps us draw strength from our diversity.

    Key takeaways:
    • Why "different" from how we do it doesn't mean "incorrect" in how it's done
    • How generational differences can create distinction when we develop an open, accepting organizational culture
    • How to thrive in a workplace with multiple generations, and how to work with people who think differently than you

  • Standing Out and Moving Up in Times of Change: Create Distinction - Change is certainly not a novel phenomenon, but in many ways the pace of change we are currently experiencing is new. How organizations -- and individual professionals -- deal with the issues of a rapidly changing and highly competitive environment are critical to both future success and current productivity. Scott McKain's programs will outline how organizations - and the professionals who work for them - should deal with change. And, he offers compelling insights on how to sell, serve, manage and lead...even when the future is uncertain.

    Key takeaways:
    • The specific steps you must take to create distinction
    • The Four Cornerstones of Distinction required to stand out and move up in times of change
    • The importance of personal responsibility in creating compelling experiences in today's culture
ICONIC Create Distinction 7 Tenets of Taxi Terry Collapse of Distinction What Customers Really Want
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business 7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience Collapse of Distinction: Stand Out and Move Up While Your Competition Fails What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave

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