From his involvement at the beginning of Obsidian Enterprises -- where he serves as Vice Chairman --growing a small investment in one business to an organization with $100 million in annual sales that controls 19 diverse companies, Scott McKain has real world corporate leadership experience.

For his growing companies, Scott researched what his customers REALLY wanted -- and expanded his investigation to other industries, as well. The result was his #1 business bestseller, What Customers REALLY Want -- How To Bridge The Gap Between What Your Organization Offers And What Your Clients Crave.

The bottom line is this: Scott McKain's calling is business...and his passion is the platform. He is one of very few professionals in the world who can speak from experience about business AND provide the insight and high content of a bestselling author.

He is Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating client loyalty for visionary organizations. He also serves as Vice Chairman of Durham Capital Corporation and on the Board of Advisors of the legendary entertainment company, National Lampoon.

Because of his extensive business involvement, Scott McKain's speaking schedule is limited to organizations seeking insight on leadership, enhancing customer relationships and providing their meeting participants with a compelling experience that will impact them on a professional and personal level.

Scott McKain has made multiple appearances as an analyst and commentator on FOX News Channel and many local television newscasts. He has presented his insights from platforms in all 50 states, seven Canadian provinces, and twelve other nations - - from Singapore to Sweden, from Mexico to Morroco.

• What Customers REALLY Want - Based upon Scott's #1 bestselling business book, this program addresses the disconnections between what customers crave versus what most organizations offer. Through his research - first into Scott's own nineteen companies where he serves as Vice Chairman of a $100+ million organization, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery. As Scott details in this powerful presentation, the organizations and professionals who can bridge these ever-expanding gaps can create the kinds of relationships and experiences for customers that develop intense loyalty and enhanced profitability.
  
  
• ALL Business is Show Business - As Scott McKain wrote in his first #1 business bestseller, every professional and each organization must create the kind of connection with its customers that a blockbuster film or compelling television program has with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating differentiation thorough the customer experience will find themselves leading the pack. Show business is NOT just laughter and song! ALL Business is Show Business is a serious approach to creating compelling customer (and employee) experiences!
  
  
• Congruent Leadership - Leadership is really all about moving individuals to attain personal goals that are congruent with organizational objectives. If organizations are going to execute the strategies that create compelling experiences for customers and employees to generate greater loyalty and enhanced profitability, managers at all levels must understand the principles of Congruent Leadership. Based upon Scott's forthcoming book, Congruent Leadership utilizes Scott's vast experience as a Vice Chairman of a publicly traded company, Board membership on organizations ranging from financial service companies to one of the nation's largest non-profit organizations, and his personal access to leaders from CEO's of Fortune 500 businesses to political leaders of international fame.
  
  
• The Collapse of Distinction: Differentiating Yourself in a Cluttered Market - How does a professional - or an entire organization - deal with the phenomenon that Scott McKain calls "the collapse of distinction"? This presentation addresses how to stand out in a crowded marketplace. Scott suggests there are really only two types of differentiation in today's market: product experience and service experience. A few organizations have distinguished themselves via product uniqueness and design. However, for the vast majority of companies and individuals, the ONLY strategy that is both compelling and sustainable is through the service experience that customers have with you. In this presentation, Scott reveals how every organization and professional can create a CCA - Continuous Compelling Advantage - that provides valuable points of distinction in a very muddled market.