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Kelly McDonald New Mexico
KELLY McDONALD

Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine's list of "26 Hot Speakers."

Kelly is the author of two books. Her first, How to Market to People Not Like You, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled Crafting the Customer Experience for People Not Like You.

She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.

As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.

A member of the National Speakers Association, Kelly is high energy and high content. Her enthusiasm ignites audiences of every size. She is often chosen as an opening or closing keynote speaker to set the tone for a conference. Repeat clients also choose Kelly for "after lunch" sessions when audiences need to be enthused and excited.


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  • How to Market to People Not Like You: The New Market Segmentation - Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity. Diversity comes in many forms: gender, race, age, Iifestage, language preference, sexuality, and hobbies or special interests are all ways in which people's differences are recognized. 

  • Customer Service: How to Keep Customers Rushing Back for More - We all know that the customer is king. In our increasingly competitive business environment, it's more important than ever to cater to customers' needs, desires and provide customer service that goes way beyond basic politeness and courtesy. The best and smartest companies are finding that listening to what customers want and delivering on every promise, no matter how small, keeps customers happy and coming back for more. And terrific customer service doesn't have to break the bank: it's not about spending more to keep customers happy, it's about truly understanding the customer experience from a personal point of view. 

  • Mommy Marketing: How to Win the Hearts and Reach the Wallets of Today's Modern Mom - Today's mom is different than every previous generation of moms. They're busy. Whether they work outside the home or not, they work long and hard to manage their households and the well-being of their family. For brands and companies, cultivating this important consumer segment means big bucks and fierce loyalty if you reach them with relevance. 

  • Changing Demographics & How This Affects Your Business, Today & Tomorrow - The 2010 Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have "minority majority" populations. Young people increasingly are opting not to get married. Asians have the highest household income of any race or ethnicity. Rural communities are losing population fast. 

  • Diversity in America: the Growing Impact on Work, Organizations & Consumers - We all know that our society is becoming increasingly diverse and that no longer are cultures necessarily "melting together" into one homogenous group as in past decades. In fact, the modern phrase is that our society has moved from being a "melting pot" to a "salad bowl", with clear distinction between different cultural groups. 

  • Social Media & Marketing: How to Use it to Grow Business in a Low-Cost, No-Cost Manner - Everyone has heard of social media and social marketing, and most everyone knows at least a little something about Facebook, MySpace and Twitter. But there is tremendous confusion about how to use these tools for business marketing. Sure, you may use Facebook to share your vacation pictures with friends, but how are you supposed to use it to market your business? And what kind of "tweets" is a company supposed to send out on Twitter? And more importantly, why? Who follows this stuff, anyway? Who is the audience and what's the best way to reach them? 

  • Tips & Tricks for Taking Social Media to the Next Level - So you're blogging, tweeting and posting away, and your fan base and followers are growing accordingly. Now what? What are the next steps in social media? How do you monetize it, track it and keep it growing? This session will focus on how to use social media to build your brand and elevate your B2B marketing.

  • Disaster Recovery & Crisis Management Using Social Media - Most people know that social media and social marketing are great for building relationships with customers and prospects online and for marketing your products and services in a low cost or no-cost manner. But few people realize the power of social media when it comes to the bad stuff: what happens when you've had a security breach or other crisis? Should you be communicating with your customers via social media during a time of crisis? For serious matters, is social media an appropriate environment for handling urgent, sensitive and disastrous matters?

  • Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger than You - Matures. Boomers. Gen X. Gen Y. Or are they called Millennials? Why is Gen X called "X"?

    Why don't Boomers realize there's more to life than work? And why don't Millennials realize that their 5:00 pm yoga class does not take precedence over a client deadline? What happened to "paying your dues?" Why doesn't my supervisor praise me and appreciate me for all the great things I do every day? 

  • How to Connect with Others, Regardless of Age, Wage or Lifestage - It's getting harder and harder to connect with others because there are so many barriers to connection. Technology is our friend, but also our enemy as we have more and more ways to filter out the information and communication we don't want. So in order to connect with someone, you must learn to tap into relevant belief, values or habits. And that can be hard to do when someone is different from you. 

  • Relating, Not Translating: How to Market to U.S. Latinos - The U.S. Census reveals that there are now more than 50 million Latinos residing in the U.S., and that Latinos are now the largest minority group in the country. By the year 2020, Latinos will account for one in five U.S. residents. Virtually every major brand, product and service is scrambling to learn how to tap into this large, lucrative and growing consumer base. 

  • How to be a Latino-Ready & Latino-Friendly Employer: Insights into Your Hispanic Workforce - The U.S. Hispanic population is exploding, and in some industries, as many as one in four workers is Hispanic. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ in Anglo and Hispanic culture. 

  • How to Incorporate Outstanding Customer Service into Your Marketing Plan - We all know that the customer is king. In our increasingly competitive business environment, it's more important than ever to cater to customers' needs, desires and provide customer service that goes way beyond basic politeness and courtesy. The best and smartest companies are finding that listening to what customers want and delivering on every promise, no matter how small, keeps customers happy and coming back for more. And terrific customer service doesn't have to break the bank: it's not about spending more to keep customers happy; it's about truly understanding the customer experience from a personal point of view.  

  • Marketing 101 - the Basics of Advertising & Marketing and How to Implement Them - Marketing your product, service and yourself is vital to growing business. But exactly how does one do this effectively? How can the average small business market itself with limited dollars, yet achieve maximum results?

    This session will focus on what you need to know to effectively build a solid advertising and marketing plan.

  • How to Best Reach the Hispanic Family in Your Schools - The U.S. Hispanic population is exploding and is now the largest ethnic minority in the U.S. This shift in demographics is a permanent one and brings many changes to our society and our schools. Hispanic students face unique challenges compared to other students, including the expectation of speaking two languages and being bicultural as well as bilingual. Values differ in Anglo and Hispanic culture as well, and often students are torn between what is expected of them at school and what is expected of them at home. 

  • How to be a Culturally-Ready & Culturally-Friendly Employer: Insights into Your Diverse Workforce - The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures. 
Crafting the Customer Experience How to Market to People Not Like You
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

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