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Frank Luntz Washington DC
Frank Luntz

Frank Luntz is one of the most honored communication professionals in America today. "The Nostradamus of pollsters," said Sir David Frost, while Time magazine named him one of "50 of America's most promising leaders aged 40 and under," and Newsweek magazine identified him as No. 24 on their Power Elite survey. In 2012, he finished 87th in a Time magazine global poll of the "most influential people in the world." Frank was named one of the four "Top Research Minds" by Business Week, "the hottest pollster" by The Boston Globe, and was a winner of The Washington Post's coveted "Crystal Ball" award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group."

The "Instant Response" focus group technique pioneered by Frank has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS's award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show, The Colbert Report, and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, Charlie Rose, The PBS NewsHour, Face the Nation and Tavis Smiley. He also served as a consultant to the NBC hit show The West Wing.

Frank has worked for 50 Fortune 500 companies and CEOs, but he's best known for political commentary. More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. Since 2007, Frank has been the "Focus Group Czar" for Fox News, conducting over 100 sessions in more than 20 states, as well as co-hosting several live hour-long prime time specials and dial sessions during every presidential debate. In 2011, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders in Des Moines, Iowa, repeating that role in 2015. For the past four years, Frank has served as a news analyst for CBS News, focusing on corporate crisis communications as well as politics.

Luntz was a primary night and election night commentator on MSNBC in 2000 and 2004. His reoccurring segments on MSNBC/CNBC, "100 Days, 1000 Voices" won the coveted Emmy Award in 2001. Frank has conducted focus group sessions for all three broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, Newsweek, The New Yorker, The Times of London and U.S. News & World Report. He has worked in every British General Election in some capacity since 1997.

Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries and six continents over the past 20 years. His political knowledge and skills are recognized globally, and he has served as an election consultant and commentator in Canada, Britain, Israel, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine.

Frank is the author of three New York Times Best Sellers. Words that Work: It's Not What You Say it's What People Hear explores the art and science of language creation. His second book, What Americans Really Want ... Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print. He has written about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London and The Washington Post.

When he is not consulting, Dr. Luntz can often be found in front of a classroom. From 1989 until 1996, he was an adjunct professor at the University of Pennsylvania. He has also taught courses at Harvard University and George Washington University. Frank graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was awarded a Thouron Fellowship. He received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society's Guinness World Book of Records debate. In the spring of 1993, Frank was named a Fellow at Harvard University's Institute of Politics, making him the second-youngest individual ever to receive this honor.


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  • It's Not What You Say, It's What People Hear - What's behind winning campaign slogans and career-ending political blunders? Why do some communicators resonate and endure when so many others are so quickly forgotten? The answers lie in the way words can influence and motivate - the way they connect thought with emotion and action.

    In his speeches, built on decades of focus group and survey research, Dr. Frank Luntz not only raises the curtain on effective language, but also offers priceless insight into how a term of art spoken at the right moment can get you what you want out of life. Frank's engaging, interactive and often humorous presentations show you how to harness the power of ideas through an effective language dictionary that is guaranteed to win over even the shrewdest audience - from voters to consumers, from corporate officers to police officers...and everyone in between.

  • What's REALLY on the Mind of America? - Frank Luntz lets ordinary Americans speak for themselves. He has his fingers on the pulse of American public opinion. But he goes further than traditional opinion research, adding emotional context to rational judgment. He knows how to bring that knowledge to life. Frank provides expert insight and analysis that can help you - whether you're a business leader, a public servant, or hardworking American - understand the thoughts and feelings of any audience. For public leaders, you'll learn how to put a human touch on policies that can often appear anything but. And you'll come to understand the power of communication and how it can lead to better government. Frank will show you what powerful spoken language looks like.

  • A Behind-the-Scenes Look at the White House & Washington - We'll say it...no one has a more comprehensive library of presidential debate performances and congressional political advertising in America today than Frank. In the blink of an eye, he can pick which political ads have the power to change minds and which will end up in the media scrap heap. This presentation will give you insight on current and future political issues that every lobbyist, government affairs executive and member of Congress wishes they had. But more than that, you'll learn the 21 best words for the 21st Century, tailored to your organization, and the 21 words you should never say again...ever. Frank uses cutting edge technology to show you, in real time, how your audience reacts to your message - word by word, moment to moment. You'll see exactly where your words win and when your audience isn't hearing your message.
Words That Work Win What Americans Really Want...Really
Words That Work: It's Not What You Say, It's What People Hear Win: The Key Principles to Take Your Business from Ordinary to Extraordinary What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

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