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Greg Link Utah
Photo of Greg Link

Greg Link is co-founder of the former Covey Leadership Center, CoveyLink and the FranklinCovey Global Speed of Trust Practice, a fast-growing global consultancy committed to influencing influencers to grow their careers and their organizations at the Speed of Trust. A recognized authority on leadership, trust, sales, marketing and high performance, Link is a sought-after adviser and speaker. His authentic, engaging style endears him to audiences at all levels, from senior executives to the front lines. He is a "business expert who speaks," not a "speaker who theorizes."

Link, his business partner, Stephen M. R. Covey, and the team at The Speed of Trust Practice equip people and organizations to transform toxic relationships, teams and organizational cultures and to harness high-trust as a performance multiplier. Link convincingly challenges the age-old assumption that trust is merely a soft social virtue and demonstrates that it is a hard-edged economic driver--a learnable, measurable skill that makes organizations more profitable, people more promotable and relationships more energizing.

As co-founder of the Covey Leadership Center, Greg orchestrated the strategy that led Dr. Stephen R. Covey's book, The 7 Habits of Highly Effective People, to become one of the two best-selling business books of the 20th century according to CEO Magazine, selling over 20 million copies in 38 languages. He created the marketing momentum that helped propel Covey Leadership Center from a start-up company to a $110-plus million-dollar enterprise with offices in 40 countries before merging with Franklin Quest to form FranklinCovey.

Greg also led the Center's international publishing success, resulting in partnerships with more than 30 publishers worldwide. This included making publishing history in Japan, leading the strategy that sold more than one million copies of a foreign-language translation, nonfiction business book, The 7 Habits of Highly Effective People, in Japanese. In addition, he was instrumental in formulating and executing one of the world's largest international business satellite broadcasts with partners Lessons in Leadership and Fortune magazine.

Link has taught The Seven Habits, Principle Centered Leadership and The Speed of Trust and advised executives at numerous leading enterprises, including Hewlett-Packard, the U.S. Navy, Sony, Chevron, IBM, Microsoft, Boeing and many other well-known organizations. He is a trusted confidant to CEOs and other senior leadership. His business acumen and experience as a successful, real-world executive inform his presentations and make them uniquely relevant to clients and convention audiences alike.

Link and business partner Stephen M. R. Covey recently co-authored a new book titled Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World.


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  • Leading at the Speed of Trust - The Speed of Trust challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver - a learnable and measurable skill that makes organizations more profitable, people more promotable and relationships more energizing. This fast-paced and engaging presentation dramatically reveals TRUST as the hidden variable that will become your most leverageable tool, fueling your current strategic imperatives.

  • The 13 Behaviors of High Trust Leaders - High Trust Leaders are managers of choice who understand the impact trust always plays on two key outcomes-speed and cost-and how low or high trust either extracts a tax or produces a dividend on every activity and dimension within a relationship, team, or organization. High Trust Leaders have learned how to interact with others in ways that increase trust levels while avoiding the pitfalls that deplete trust. While there are numerous actions and behaviors that affect trust accounts, Greg has identified the 13 key behaviors that High Trust Leaders have in common. What's most exciting is that these 13 Behaviors of High Trust Leaders can be learned and applied by any influencer at any level within any organization. The net result will be a significantly increased ability to generate trust with all stakeholders in order to achieve better results.

  • The Trust Tax vs The Trust Dividend - Your organization likely is experiencing hidden trust taxes such as slowed productivity, diverted resources and missed opportunities. Instead, reap trust dividends including speed to market, better execution and heightened loyalty.
Smart Trust
Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World

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