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Robert Kriegel, Ph.D. California
Photo of Robert Kriegel

One of the most in demand business speakers, Dr. Robert Kriegel teaches bold, innovative, "out of the box" strategies for keeping ahead of the changes, challenges and competition in today's dynamic marketplace.

Author of the international bestseller If It Ain't Broke...BREAK IT!, Dr. Kriegel has been called by U.S. News & World Report one of this country's leading authorities in the field of change and human performance. His book, Sacred Cows Make The Best Burgers, made Business Week's bestseller list. His latest book about innovation and "out of the box" thinking is How to Succeed in Business Without Working so Damn Hard.

Kriegel has been a commentator on National Public Radio's Marketplace program, did two specials for PBS and has appeared on Oprah and Donny Deutsch's "The Big Idea."

An all American athlete and pioneer in the field of sports psychology, Kriegel who has coached both Olympic and pro athletes and was a co-founder of one of the first institutes of sports psychology in the country. The New York Times said his work "spurred a revolution in performance practices." He is the co-author of the New York Times bestseller, Inner Skiing and has done color commentary for the US Pro Ski Tour on ESPN.

Bob has taught at Stanford University's Executive Management Program and is a former advertising executive for Young and Rubicam in New York, where he managed major accounts such as Proctor & Gamble, Johnson & Johnson and Travelers Insurance. He was also a member of the California Governor's Council on Health Wellness and Physical Fitness.

Dr. Kriegel's customized speeches and programs will entertain you, inform you and inspire you. He will teach you how to develop and lead Change-Ready© people and organizations. You will learn how to round up "sacred cows" that cost money and inhibit change and new opportunities. He also outlines strategies for gaining the competitive edge by not competing but changing the game, leading customers not following them and rethinking rules, redefining roles and reinventing the game.


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  • Developing a Change-Ready Mindset - This topic will teach you how to create change, not just respond to it; how to become proactive, not reactive, and how to lead, not follow; playing to win, rather than not to lose; and increasing motivation and excitement about change.

  • If It Ain't Broke...Break It! - Here's how to ride the wave of change without wiping out. You'll learn how to flip the rules by looking outside and thinking like a beginner. Kriegel gives your group bold, innovative, "out of the box" thinking strategies for keeping ahead of change, solving old problems the new way, and creating new opportunities and possibilities.

  • Sacred Cows Make the Best Burgers - Eliminate outdated thinking and practices. Kriegel's lecture will show how to round up the sacred cows that cost money and prevent change and innovation, streamline processes and operations, and control e-mail epidemics, paper piles, and meeting mania.

  • Leadership - Turn managers into leaders and develop a change-ready culture. Kriegel gives the three strategies for motivating people to change, gives advice on how to create an environment where innovation flourishes, four steps four turning ideas into action, and information on how to overcome "firehosing" and resistance to change.

  • Sales, Marketing, and Customer Service - Selling solutions, not products to keep out of "commodity hell." Here are innovative strategies for surprising, not just satisfying customers; differentiating from the competition; and outthinking, not outworking the competition.

  • Motivation & Recognition Events - Kriegel gives you all you need to know for using success as a springboard to greater heights, understanding why some people keep winning and others don't, the most overlooked strategy for keeping on top, how to conquer the sabotage thinking that traps winners, and why you should always mess with success.

  • Hi-Tech - Out of the back room and onto the front line! High tech needs high touch to be highly successful. Kriegel tells you how to think strategically and add value to business units and how to sell to internal customers.
How to Succeed in Business Sacred Cows Make the Best Burgers If it Ain't Broke...Break It Inner Skiing C-Zone
How to Succeed in Business Without Working So Damn Hard Sacred Cows Make the Best Burgers: Developing Change-Ready People and Organizations If it Ain't Broke...Break It! And Other Unconventional Wisdom for a Changing Business World Inner Skiing: Revised Edition C-Zone: Peak Performance Under Pressure

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