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Don Hutson, CSP, CPAE Tennessee
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Don Hutson's careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and was soon in demand as a professional speaker.

Don's client list includes over two-thirds of the Fortune 500, and he is featured in over 100 training films. He is CEO of U.S. Learning, Chairman of Executive Books and delivers 75 speaking appearances per year. Perhaps you have seen him on national television where he has been featured on both PBS and Fox News.

Don is the author or co-author of twelve books including The Sale, and his two Wall Street Journal and New York Times International best sellers, The One Minute Entrepreneur and The One Minute Negotiator. In his latest book, Selling Value: Key Principles of Value-Based Selling, he talks about what you need to do to be exceptional at tasks such as Creating exceptional solutions for clients, learning the skills of active listening and handling customer concerns.

Don is a member of the prestigious Speakers Roundtable. He was elected by his peers to the presidency of the National Speakers Association, and has received its coveted "Cavett Award," as member of the year. He has also been inducted into NSA's Speakers Hall of Fame.

In preparation for each presentation, Don does extensive research into the needs and opportunities for your company or association. He requests teleconferences with key executives, and even customers, to discuss the objectives and the current state of your industry. Don has also been known to ride along on sales calls prior to the speech or seminar, if applicable. Don and his staff will work closely with your technical, audio and video personnel to make sure all the details are covered. With over 5,000 speeches and seminars to date, you can rest assured he will be professional in every way.


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  • The High Performance Selling Edge
    • Learn the latest cutting edge selling skills and strategies that make clients say WOW!
    • Relationship Selling: Keys & Strategies that Build Immediate Rapport
    • How to be Outstanding! The 6 Keys to Differentiation to BLAST by your Toughest Competitors
    • Re-Margin Your Profit Zone: Build Value-Rather than Cut Price!
    • Do you have what it takes? Attributes of Consistent High Performers

  • The One Minute Entrepreneur
    • The "Four P's" for Solid Results (Passion, Profit, People, Priorities)
    • How Differentiation helps you be their best choice
    • The Keys for Success in Business
    • The Attributes of Entrepreneurial Leaders
    • How To Turn Success Into Significance

  • The One Minute Negotiator
    • Moving from Victim to Victor in a Life Filled with Negotiations
    • The rampant disease of "Negotiaphobia" and the 3-Step E-A-S-Y Process to Treat it
    • The Flawed Tactic of Compromise
    • The Four Viable Negotiation Strategies and when to use each one
    • Pearls of Wisdom for Experiencing More Success with Less Stress in your Life

  • Twenty-first Century Leadership
    • Creating a Break-Through High Performance Team
    • 5 Powerful Leadership Strategies that Work
    • Coaching - Gold Medal Focus for Outstanding Results
    • The Secrets of Exceptional Managers : Managing Different People Differently
    • Leadership Style: Earning Loyalty from Top Producers
Selling Value The One Minute Negotiator The One Minute Entrepreneur The Contented Achiever The Sale!
Selling Value: Key Principles of Value-Based Selling The One Minute Negotiator: Simple Steps to Reach Better Agreements The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business The Contented Achiever :
How to Get What You Want
and Love What You Get
The Sale: 25 High Performance Selling Skills to Master Before Your Competitors Do!

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