Michael Hoffman is President of Igniting Performance. A Dallas based company that specializes in the skills of sales, customer loyalty and leader-ship. Over the last 20 years, Michael has delivered professional speaking engagements and customized training to organizations across this country and abroad.

With a highly interactive style, Michael's unique delivery cements his ex-pertise in the minds of his attendees to ignite the tactics and techniques necessary to approach their jobs "on purpose" with an attitude of owner-ship and professionalism. Michael uses his rich background to drive home his message that business is and will always be about "people." "How we approach our customers both internal and external will set us apart from all our competition."

Effective training combines the right informational tools with the right amount of motivation. Motivation alone is fleeting, but the right tools with-out motivation are lifeless... He provides both - therefore, getting results that matter. His highly contagious passion for business has earned him the loyalty of many repeat customers such as Bank of Montreal, Aflac, ALLTEL, Knight Ridder, KRLD Radio, Erricson, SYSCO Foods, Dryers Grand Ice Cream, VHA, Novation, Comcast, California Press Association and many many more.

As a proud father of four young adults in college, yes I said, four in college, Michael is committed to igniting performance in your business (or any other excuse to keep the bills paid.) He, his wife of 30 years, and the revolving residence of his college children and their tuitions reside in Carrollton, Texas.

• The Sales Secrets of the One Percenters - There simply is not a more direct connection to the ability to make money at selling than your ability to build value. This session allows you to tap into the techniques that the top percent of sales people execute "on purpose" everyday to reach maximum results.
  
  
• Anything You Do Is Everything You Do - In our jobs we face everything from "job descriptions that don't come close to reality" to "dealing with the gamut of customers from Joan of Arc to Attila the Hun". In this audience participation session, we'll discover what it takes to approach anything that life has to throw. Michael's methods will have you laughing in the aisles and impacting your performance.
  
  
• The Guest!: Igniting a Customer Focused Culture - This is an acclaimed celebration of the impact we have on each other and our customers. In this hilarious and interactive multimedia keynote presentation, you'll address issues with tactics for getting your business customers, both internal and external, to feel like a welcomed guest in your home. By the conclusion you'll be excited about the position you hold and ready to apply the tactical skills and approaches you need to work with your "guests" at the home front.
  
  
• Coaching within the Tornado: Ignition Strategies for Leadership - Why is it that for some leaders we would gladly run through a burning building, while for others we would rather remain inside the burning building? Because great leaders understand that they have the ability to either ignite or extinguish the productivity of their people. This module focuses on the specific coaching skills needed to be a more effective manager, and leader in the performance cycle.