Mr. Hirshberg emerged as a key spokesperson for the corporation as well as the automotive industry and design in general. He has been featured in a first-of-it's-kind national ad campaign in which he introduced new products for Nissan and articulated both the creative design process and overall corporate priorities. This campaign ran successfully for over three years.

His acclaimed book on the role of creativity in organizations, The Creative Priority, is now entering its third edition for Harper Collins. The book is also published abroad by Penguin/Viking. His concepts are currently quoted in many books and journals, including those from The Drucker Foundation, Tom Peters, Dorothy Leonard-Barton, Gundry/LaMantia, The Harvard Business Review and others. Extensive articles and profiles on Mr. Hirshberg have run in such publications as Business Week, Fortune, Time, Newsweek, Wired, The New York Times, The Wall Street Journal, The Christian Science Monitor, USA Today, The Financial Times of London, and many others.

Under his leadership, NDA became one of the great international design studios, generating such notable and award winning products as the first generation Pathfinder, Altima, Pulsar NX, Quest, Maxima, Gobi Concept Vehicle, Infiniti J-30, Xterra and most recently, the new 350A. Educated as an Industrial Designer, Mr. Hirshberg championed the broadening of automotive design perspectives by engaging the studio in a broad variety of non-automotive projects for an international list of clients. The studio has created everything from yachts to children's furniture to medical instruments to the famed Bubble Burner golf clubs for Taylor Made, as well as the redesign of major newspapers such as the Los Angeles Times.

Mr. Hirshberg lectures to a broad variety of professional organizations and businesses throughout North America, Europe and Asia. He has also addressed such universities as Stanford, UC Berkeley, Harvard, UCLA, UCSD and Brown, where his concepts have become part of the curriculum. He has also served on a number of prestigious panels and boards, both civic and academic.

During the summer of 2001, The Museum of Contemporary Art of San Diego honored Mr. Hirshberg with a 20-year retrospective of his design work with an exhibition called: Design From X to Z; Jerry Hirshberg and Nissan Design America.

Educated in Engineering, Art and Design, Mr. Hirshberg is also a serious painter and classical musician (clarinetist), but also an ex-rock star during his college years with a national hit under the name Jerry Paul!

He resides with his wife, Linda, a PhD Clinical and Organizational Psychologist, in Del Mar, California. They have two sons and one perfect grandson.