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Ridgely Goldsborough Florida
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Author and international speaker, Ridgely Goldsborough, believes in solving problems and taking complex and challenging topics and making sense out of them. He started his first business at 16 and, since graduating from Law School in 1987, has founded 43 companies.

Ridgely is the founder of The Avatar Formula, a cutting-edge program based on gamification that develops inspired cultures through playing games. In addition, he is the co-author of Wealth Kryptonite, a revolutionary new approach to wealth accumulation that focuses on the relationship with each individual and their Avatar to money.

Ridgely has written 15 books, hosted his own television show and created dozens of audio and video programs on success and prosperity. He is a frequent speaker at top internet marketing conferences and a facilitator and trainer for high-level CEO masterminds.

Ridgely received his B.A. in Spanish from the University of Virginia, his J.D. from Whittier College School of Law and his Master's Writing Certificate from UCLA. He actively practiced law in California for 12 years before turning his attention to building companies. He does all of his work in both English and Spanish.

When not traveling, Ridgely lives in Florida with his wife, Kathy. They have four children and share a passion for travel, dining and philanthropy.


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  • Unleash the Power of your Avatar! (Keynote) - What's your Avatar? Discover the world through a different lens, a view that comes straight from inside you...from your own hidden belief system, your own AVATAR. What if the world just made more sense? What if you could attract the right teammates not based solely on skill sets, rather based on their attitude and how they think? What if you could reduce your turnover and increase your retention with better and better colleagues based on a growing body of business intelligence?

    And what if you could attract ideal clients to your business through a new way of messaging? Bottom line: people don't care about what you do, what you sell or what you offer. Odd as it may sound, they care about YOU. They want to know who you are and what you stand for before they take an interest in the products or services you offer. What if you could share what you believe before anything else?

    This lively and fully interactive presentation delivers keen insights to each participant about themselves, their colleagues and the organizational dynamics of any team. Participants leave with specific deliverables that they can implement to improve communication, increase efficiencies and form a richer culture. Outstanding for leadership and team building.

  • Focus on Culture: Unleash the Power of your Avatar! (Half-Day Workshop) - An interactive, dynamic program designed to offer new tools to any team in a fully gamified fashion that helps the lessons stick. Your team will gain keen personal insights about themselves and each other through dialogue and friendly competition. Let the best team win! In this transformational AVATAR workshop we will:
    • Uncover the Power of Your AVATAR.
    • Learn how to Discover Your AVATAR.
    • Explore the strengths of Your AVATAR (and the weaknesses)- Superpowers and Kryptonites.
    • Play Avatars in Action games to better understand each AVATAR and how Superpowers and Kryptonites impact your team.
    • Play Avatars in Action games as a new tool for problem solving and issue resolution.
    • Discover the dynamics between all AVATARs.
    • Uncover Core Values of the team.
    • Use the AVATAR FORMULA to create an Inspired Culture.

  • Focus on Messaging: Unleash the Power of your Avatar!(Half-Day Workshop) - In this powerful AVATAR workshop we will:
    • Review the Power of Your AVATAR.
    • Discover the AVATAR of each participant.
    • Craft the Essence of the Company.
    • Shape the Vision of the Company.
    • Create We Believe statements-expressions of WHY you do what you do.
    • Determine the Company Tagline.
    • Form messaging to attract ideal clients to the business.
    • Construct a Business Creed for the Company.

    All clients are not created equal and no one wants bad clients. This dynamic program will develop a series of immediately useable messaging elements designed to attract and convert ideal clients-all based on the WHY and belief system of the organization.

  • Culture & Messaging: Unleash the Power of your Avatar! (Full-Day Workshop) - This full-day program creates immediate, implementable deliverables to build a dynamic company culture and turbocharge marketing & messaging. During the Morning Session we will:
    • Uncover the Power of Your AVATAR.
    • Learn how to Discover Your AVATAR.
    • Explore the strengths of Your AVATAR (and the weaknesses)- Superpowers and Kryptonites.
    • Play Avatars in Action games to better understand each AVATAR and how Superpowers and Kryptonites impact your team.
    • Play Avatars in Action games as a new tool for problem solving and issue resolution.
    • Uncover Core Values of the team (time permitting).

    During the Afternoon Session we will:
    • Craft the Essence of the Company.
    • Shape the Vision of the Company.
    • Create We Believe statements-expressions of WHY you do what you do.
    • Determine the Company Tagline.
    • Form messaging to attract ideal clients to the business.
    • Construct a Business Creed for the Company.
Wealth Kryptonite Your WHY Advantage for Business The WHY Engine WHY Marketing for Writers The Great Ones
Wealth Kryptonite Your WHY Advantage for Business The WHY Engine WHY Marketing for Writers The Great Ones (A Business Fable): The Transformative Power of a Mentor

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