Dr. Kevin Freiberg and his wife, Jackie Freiberg, are the authors of the compelling book GUTS! Companies that Blow the Doors Off Business-as-Usual. GUTS! takes you behind-the-scenes to examine how some unconventional leaders have the courage to buck traditional trends, follow their own path and still make record-breaking profits. GUTS! is an exciting sequel to the Freibergs' hugely successful book, NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, which has sold over 500,000 copies.

Dr. Freiberg is one of the most influential voices on the speaking circuit today. He has made a career out of understanding the core values and unconventional strategies used by world-class leaders. His book NUTS! was hailed by the Financial Times as one of the top five global business books of the year. He has appeared on CNBC and the CBS Morning News for his views on the critical links between leadership, corporate culture and extraordinary business performance. His articles and interviews have been read in the Wall Street Journal, Business Week and Investor's Business Daily.

As the founder and CEO of the San Diego Consulting group, Inc., Kevin helps business leaders translate the winning strategies from enduring great companies into their own models of success. He is widely acknowledged for his expertise in helping clients build strong, purposeful cultures that attract top talent and loyal customers.

Dr. Freiberg helps business leaders better understand the impact of their attitudes and behaviors on corporate culture and organizational performance. Since beginning his career in 1986, Kevin has challenged corporate leaders all over the world to create unmatched productivity, customer service and profitability by becoming faithful, devoted, hardworking servants of the people they lead. Kevin has a global practice working with firms in Europe, Japan, India, Central and South America, as well as companies throughout the United States and Canada.

Dr. Freiberg has worked with some of the world's most admired companies-companies on the forefront of a revolution driving the new economy. A partial list of the firm's clients include: American Express, Bank of America, Caterpillar, Century 21, Coors Brewing Co, Cox Communications, Eli Lilly, Ernst & Young, FedEx, Federated Department Stores, General Electric, General Motors, Jack-in-the-Box, Major League Baseball, Merrill Lynch, Minolta, NCR Japan, Nestle, Otis Elevator, Southwest Airlines, Sprint, Staples, State Farm Insurance, Unisys, U.S. Marine Corps and Universal Studios.

Before becoming a full-time speaker and consultant, Kevin taught for eight years in the Communication Studies department and Business School at the University of San Diego. He earned a masters degree in communication from San Diego State University and a doctorate in educational leadership from the University of San Diego.

• BOOM! : 7 Choices for Blowing the Doors off Business-as-Usual - There is a revolution under way of people who refuse to be victims and choose to take charge of their lives at work. Those of us involved in this revolution are committed to playing at FULL THROTTLE! We are convinced that this is our moment when the world is ready to reach beyond the mediocrity of Dead People Working™ and blow the doors off business-as-usual. This is the speech every leader wants to give, every organization needs to hear and every person wants to live! If you and the people you lead want to be a force for positive change and do the things that will make you come alive at work, we invite you to join us for an inspiring, provocative and entertaining presentation!
  
  
• NEW RULES! : Gutsy Leadership in a World that Will Never Be the Same - The world has changed-radically. The challenges facing companies in a global economy will demand more than conventional thinking and business-as-usual. Those who capitalize on the opportunities that come with change will move with speed, agility, and adaptiveness. The winners will establish the rules by which others have to play the game. But this requires a level of confidence that is foreign to many. It requires people who brand themselves as champions of change rather than shrinking from it-that's why we call it GUTSY LEADERSHIP.
  
  
• LEGENDARY CULTURE : Create a Workplace that Explodes with Productivity, Passion and Profit! - Leaders from the best companies around the world say that the single biggest predictor of overall success is a company's ability to attract, retain and motivate world-class people. They say that the most important lever in enhancing this capability is corporate culture. A legendary culture is a branded culture. A brand is a promise of a pending experience. It says to the customer: "If you do business with us here's the kind of experience you can expect." It says to the employee: "If you come to work here this is the kind of experience you can expect." When you deliver on the brand promise to your employees, you have a much better chance of delivering on the brand promise to your customers. The message: The way you treat your people is the way they will treat your customers.