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Susan Clarke California
Susan Clarke

Susan Clarke is a dynamic international speaker and author, whose effervescent and lively style of communication reflects her outlook on life and her beliefs. She is a certified Behavior and Values Analyst and a recognized expert in the field of internal and external customer service. Susan's novel theories are based on her "real life" experience combined with her expertise in the areas of behavior, values and attitudes.

Her direct approach to service provides a practical framework for those who want to exceed their customer's expectations...and want to exceed them NOW. Susan's programs are highly interactive and entertaining, yet they provide the type of substantive information that makes a real difference. In these programs, she demonstrates how to develop a win-win attitude. She knows that this will improve performance and dramatically increase the bottom line.

Her interest in improving customer service began in 1966. It was sharpened by an eight-year association with Gilbert/Robinson, Inc., the operators of Houlihan's and other concepts, as they grew from a regional chain to a national chain during the '70's. During this period, Susan worked as a corporate trainer, opening more than forty restaurants nationwide. During these openings she worked only with newly hired staff and noticed that some people seemed to have a natural predisposition for being successful in customer service.

Susan began to develop her own theories about how this hiring process could be done more successfully and scientifically and what part motivation played in the retention of employees in an industry beset with huge employee turnover. In 1982 Susan became a speaker and consultant to be able to share her thoughts with the industry at large. After more than fifteen years of speaking she has refined her concepts to now be able to bring you a presentation that is not only highly motivational, yet also quantifiably implimentable.

In addition to speaking, Susan is the author of The FUN-damental Secrets of Service: How to Have FUN and Make Your Customers Feel Good About Spending Their Money. Written in novel form, it is designed to help develop your customer service skills and strengths. In addition, Susan is a contributing author to the Hospitality Master Series which has released 50 Proven Ways to Build Restaurant Sales and Profits, 50 Proven Ways to Build More Profitable Menus and 50 Proven Ways to Enhance Guest Service.

Susan's clients give her rave reviews for her presentations. "A unique ability to communicate," "able to relate to all levels of an organization," "Susan is one delightful bubble of enthusiasm" and "a valuable gift of knowledge presented in an entertaining way" are just some of the positive comments expressed by her many clients.


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  • The FUN-Damentals of Attitude: How to Turn a Positive Attitude into Positive Results - In today's world, having a positive attitude is often given as a secret to success, but how do you get it, hang onto it, and spread the fever to others? In this practical and pragmatic program, Susan Clarke shares with you how to remain upbeat to achieve your desired results.

  • The FUN-Damentals of Emotional Intelligence - Did you know that it's your IQ (Intellectual Intelligence) that gets you hired and your EQ (Emotional Intelligence) that gets you promoted and increases your income? People who are emotionally adept--who know and manage their own feelings as well, and who read and deal effectively with other people's feelings--are at an advantage in all areas of their life.

  • The FUN-Damentals of Believing, Achieving and Succeeding - Are you stuck? Is your staff stuck? Create a breakthrough! In order for you to get what you want out of life, you need to have a clear picture and then you need to take action. In this highly entertaining and thought provoking program, Susan will take you through the process of Believing, Achieving & Succeeding!

  • The FUN-Damentals of Communication - This program is designed to show you why different behavioral styles require different communication styles. You will learn how to open the door of communication with the appropriate tone of voice, words, body language and pace of speed and action. This program is designed to show you how to recognize and appreciate others' behavioral style, adapt for increased communication and understanding, "connect" and create deep rapport with all styles.

  • The FUN-Damentals of World-Class Service - In order to survive you have to have a team of professional players who are all committed to providing the "Total Quality Experience" to each and every customer they come in contact with. This all-day program focuses on identifying the needs and expectations of your internal customers, identifying the needs and expectations of your external customers, creating leaders who can model the behavior and have the ability to communicate personalized service to their team and creating a team that understands the importance and has the ability to deliver personalized service.

  • The FUN-Damentals of Generations X & Y - In today's ever-changing and diverse work environment, in order to survive and thrive you have to be able to relate to and identify with the people you come in contact with on a daily basis. In this highly entertaining and interactive program Susan will cover the 15 Keys to Managing Generations X & Y, 5 Ways to Create an Atmosphere That Celebrates Success, 3 Ways to Create More Fun, 6 Ways to Keep Motivation On Going and 7 Keys to Retention.
The Fun-Damental Secrets of Service 50 Proven Ways to Build Restaurant Sales and Profits 50 Proven Ways to Build More Profitable Menus 50 Proven Ways to Enhance Guest Service Cashing In On Complaints
The Fun-Damental Secrets of Service 50 Proven Ways to Build Restaurant Sales and Profits 50 Proven Ways to Build More Profitable Menus 50 Proven Ways to Enhance Guest Service Cashing In On Complaints

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