Larry Chase founded what many consider to be the first marketing firm on the Internet. Due to his online marketing pioneer status, The New York Times, Business Week, Advertising Age, USA Today, Inc. Magazine, Business Marketing Magazine, CNN, CNBC, CBS, plus scores of industry magazines and newsletters query him regularly for his insights on the Internet. Chase is also the publisher of Web Digest For Marketers (WDFM), which has a subscriber base of over 12,000 people online. The reviews from WDFM are syndicated to Advertising Age and Business Marketing magazines. Over 80,000 people read his reviews monthly. His articles and columns are syndicated worldwide.

Chase's book, Essential Business Tactics for the Net, is published by John Wiley. It shows the reader how to exploit the Net from two vantage points. Using the Net for "internal" affairs shows how a company can use the Net to work faster, cheaper and smarter. Using the Net for "external" affairs shows what a company can do when marketing to people outside of the firm.

Digital Equipment Corporation, PG&E, NASDAQ, and Sun MicroSystems of Europe are just a few examples of international blue chip companies which have called on his speaking services. Chase is comfortable presenting in myriad venues; from a roundtable discussion with CEOs to a circus tent of over 1000 people. He has addressed trade groups such as The Publishers' Advertising Marketing Association, the Direct Marketing Association, LegalTech and the League of Advertising Agencies.

Chase isn't just a professional speaker. He's a practitioner who happens to communicate well in any environment. He learned his presentation skills while working at New York's most celebrated ad agencies over the course of fifteen years. He is comfortable presenting to a roomful of CIO's and Network Mangers, as well as to people who don't know the difference between an email address and a web address. While there are other speakers who can make the complex simple, they may not be able to answer the intricate questions your support staff will ask after the presentation. He can.

Attendees of Chase's seminars have their learning curve put on fast forward. He saves them time by showing them what mistakes to avoid. He shares inside secrets and tricks of the trade, many of which he devised and others copy.

No two seminars from Larry are exactly the same "because no two audiences are exactly the same," he points out. Long in advance of the presentation, Chase holds a discovery session with the organizer of the event. He probes the organizer about the audience so he can talk in their language. He asks how sophisticated or unsophisticated they are with the online environment and adjusts his messages accordingly. "The first rule of marketing is 'know thy audience,'" Larry Chase is fond of saying.

Between Chase's advertising experience as an award-winning strategic copywriter and his Internet experience, it is more than likely he has worked in the industry that he is addressing. Each presentation is packed with practical advice which the attendees can employ as soon as they get back to their desks. He is also sure to point out to each group where the Internet is going with respect to their industry and the challenges they face.

Most Requested Topics
• Customer Relationship Management (CRM) - Internet Style
• Using the Net to Work Faster, Cheaper, Smarter
• Direct Marketing, Internet Style
• How to Survive: How to Thrive on the Net