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Bill Capodagli Michigan
Photo of Bill Capodagli

With over three decades of dominion cogitating (aka management consulting), Bill Capodagli (pronounced Cap o die) has opined with many of the largest corporate kingdoms in the world as well as some of the smallest local serfdoms.

Bill's renowned storytelling talent was acknowledged when his first book (co-authored with Lynn Jackson), The Disney Way: Harnessing the Management Secrets of Disney in Your Company, was recognized by Fortune Magazine as a "Best Business Book."

Bill also coauthored the enormously popular The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Company and Leading at the Speed of Change. Bill's playground wizardry is authenticated in his latest collaboration -- Innovate the Pixar Way - Business Lessons from the World's Most Creative Corporate Playground.

Prior to co-founding his own playground, Capodagli Jackson Consulting in 1993, Bill held managerial positions at the consulting firms of AT Kearney and Ernst & Whinney (now Ernst & Young). From 1991-1993, Bill helped the University of Southern Indiana launch their business consulting initiative and began teaching the The Disney Way principles to an international client base.

During the past decade, Bill Capodagli has become one of the most recognizable storytellers (aka keynote speakers) on the cultures of Disney and Pixar, enlightening audiences with Walt Disney's original success formula, "Dream, Believe, Dare, Do" that is transforming both entrepreneurial and Fortune 500 companies alike.


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  • Dreams and Dreamers: How to Innovate Like Walt Disney and the Pixarian - Pixar is the benchmark of innovative success. With numerous Academy Awards under their belts, they keep breaking the mold on creativity and taking it to the next level. From Toy Story to Up, Pixar never settles for what they've done but continues to look forward to the future.

    Bill takes you on a tour of the most innovative, creative organization in the world. You'll learn how to look at the world through a child's eyes (and why it's important). You'll learn how to believe in your team ... how to jump in and try something different ... how to create your own corporate playground ... and more.

  • If Walt Ran Your Organization! - Walt Disney's management lessons are as relevant today as they were four decades ago at the time of his death. His spirit, the culture he established and the values he lived by still guide the Disney organization. In this highly acclaimed presentation, Bill Capodagli describes the 6 reasons why Disney is a relevant role model for today's business leaders. Bill shares lessons from The Walt Disney Company and other highly successful companies such as Four Seasons Hotels and Resorts, Men's Warehouse and Ernst & Young.

  • Leadership The Disney Way - Walt Disney was once asked what the secret to his success was and he replied, "I dream things and ways of doing business that have never been done before; I test those dreams against my personal beliefs and the values of the organization; I dare to take the risks to make my dreams a reality; and I put plans together so those dreams do become a reality." Dream, Believe, Dare, Do are the principles that have guided the Disney organization for over 80 years. Walt left us over 40 years ago, but his leadership lessons are as relevant now as they were back then. Bill Capodagli will not only explain the critical elements in Walt's definition of leadership, but also provide extraordinary leadership examples from the featured companies in his best-selling book, The Disney Way. Bill will also recommend an action plan to improve anyone's leadership skills.

  • Customer Service The Disney Way - Walt Disney created an organization that has become the quintessential model for customer service, perhaps in the entire world. In this presentation, Bill Capodagli leads his audience to apply Walt's Dream, Believe, Dare, Do principles to achieve a Disney Way service culture. Bill challenges his audience to view their organizations as "show business." He clarifies the importance of continuously putting on a good "show" for guests. Bill encourages audiences to begin a journey of becoming "customer-centric producers" of their own "shows." Walt Disney once said. "You don't build the product for yourself. You need to know what people want and build it for them." Bill provides a solid roadmap required to become a customer-centric organization.

  • Creativity and Storyboarding - The Disney Way - Walt Disney was indeed a creative genius, even though he often said, "we don't allow geniuses around here." His true genius was his ability to focus on being the best by creating something new or reinventing the old. Great leaders don't just meet customer needs; they create unique experiences. They don't simply provide a product or service that meets specifications; they solve customer problems; they fulfill customer dreams; and they create "magical moments."

    In this presentation, Bill Capodagli introduces Storyboarding, a tool that Walt Disney created in the 1930s and continued to use in all of his creative projects for the remainder of his life. Storyboarding is an ideal tool for generating solutions to problems and enhancing communications. Bill teaches audiences how storyboards can be adapted to a variety of problem-solving situations in which the introduction of the visual element makes interconnections of ideas, creative thoughts and activities readily apparent.

  • Reinventing the Learning Experience in America - The Disney Way - Walt Disney once said, "Crowded classrooms and half-day sessions are a tragic waste of our greatest natural resource - the minds of our children." According to an ACT college entrance exam study, three-fourths of students who recently took the exam lacked the skills to succeed in entry-level, credit-bearing college courses in reading, math, social studies and science, even though they had taken a high school curriculum designed to prepare them for higher education. School systems need to reinvent the educational process just like Walt reinvented the amusement parks and created Disneyland. In this presentation, Bill Capodagli provides the framework for transforming the learning experience using Walt Disney's credo for success...Dream, Believe, Dare, Do.
Innovate the Pixar Way The Disney Way Leading at the Speed of Change The Disney Way Fieldbook
Innovate the Pixar Way: Secrets from the World's Most Creative Company The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Own Company

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