Joe Calloway is a branding consultant, business author and restaurant owner whose client list reads like a "Who's Who" in business. From Saks Fifth Avenue and BMW to American Express and IBM, a wide range of companies depend on Joe Calloway for insight into today's marketplace.

Joe Calloway is a guest lecturer with the Center for Professional Development at Belmont University and is a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television's Food Network. Sales And Marketing Management Magazine called Joe "an expert on developing customer focused teams," and a National Customer Services Advisory Board called Calloway "one of the most innovative and compelling people in customer service."

Calloway is the best-selling author of Becoming A Category Of One, which received rave reviews from The New York Times, Retailing Today and many others. His book, Indispensable: How To Become The Company Your Customers Can't Live Without, is a five-step strategy for turning a commodity into a necessity. His newest book, Work Like You're Showing Off: The Joy, Jazz, and Kick of Being Better Tomorrow Than You Were Today, was released in April 2007. The book is a powerful advisor to stop talking and start doing, showing your skills and your job abilities off, boosting productivity and results for everyone around you.

• Becoming A Category Of One: How Great Companies Transcend Commodity And Defy Comparison
  
  
• Extraordinary Companies: What They Do And How They Think To Create And Sustain Success
  
  
• Work Like You're Showing Off! The Joy, Jazz, And Kick Of Being Better Tomorrow Than You Were Today
  
  
• Building A Great Company From The Inside Out: The People Behind The Promise