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Mary Byers, CSP Illinois
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Through highly interactive programs and carefully choreographed retreats, Mary uses compelling questions and thought-provoking techniques to encourage participation. Mary's presentations and facilitated events strike a chord with audience members and she's asked back by clients frequently.

Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she's worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future.

Mary is the founder of Associations Today broadcasts and is a frequent contributor to association publications.

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  • Race for Relevance: 5 Radical Changes for Associations - This program provides a bold, no-nonsense look at the realities of today's marketplace-and what it will take for associations to prosper tomorrow. Included is how to lead and manage for the future and how to look at your member markets and programs and services. Both seasoned professionals and tomorrow's leaders will benefit from the thoughtful and practical approaches outlined for leading an association's revolution. This program is not only focused on the "what," but more importantly the "why" and "how."

  • Road to Relevance: 5 Strategies for Competitive Associations - Associations are confronted with unprecedented, ubiquitous, and relentless competition. Is yours well-equipped to respond? Take a thought-provoking look at how competition is threatening the relevance of associations and what can be done in response. Based on the best-selling book, Road to Relevance: 5 Strategies for Competitive Associations, this session features practical advice and compelling case studies. Learn how to adapt five proven strategies that have transformed organizations and create a roadmap to implement them at your association to ensure future relevance.

  • Tough Talking: Initiating and Managing Difficult Discussions - Conversations are important catalysts in establishing a relationship; making a sale; managing conflict; or getting a team moving, back on track, or working together more effectively. This presentation addresses practical skills, phrases, and techniques designed to make even the toughest communication easier. It focuses on starting, continuing, and ending both new relationship and damaged relationship exchanges and provides practical advice on how to talk so people will listen and listen so people will talk.

  • Shrink to Grow: A Counterintuitive Path to Relevance - Join bestselling-author Mary Byers, CAE for a thought-provoking conversation on how association strategy is changing as a result of an increasingly competitive environment. Understand where new competition is coming from and hear what she's learned as she's traveled the country working with a wide variety of associations and observed what thriving organizations are doing. Recognize the challenges of promoting a counterintuitive operating strategy and address the resistance you may encounter from volunteer leaders.

  • Personality Plus: Understanding Your Individual Leadership Style - The best leadership teams are comprised of individuals who understand each other's work and leadership styles and adapt accordingly. That's why it's important to take time to identify and analyze each other's strengths and weaknesses-before, or shortly after, a working relationship begins.

  • How to Recruit the Brightest and Best Volunteers - An association is only as good as its people. Consequently, you want the brightest and best individuals volunteering. But how do you make that happen? This program provides a practical, no nonsense model that you can take back and share with your association so that recruiting becomes more than just filling available positions. After this program, you'll begin to think about developing your leaders in a whole new way.
Road to Relevance Race for Relevance
Road to Relevance: 5 Strategies for Competitive Associations Race for Relevance: 5 Radical Changes for Associations

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