
Dr. Bill Bruck is a rare blend in today's world. A true renaissance man,
Bill has been an entrepreneur who founded two successful corporations, a
tenured professor of psychology, Chief Knowledge Officer of a dot.com
startup company, a talented musician and a 30-year student of the martial
arts.
As a psychologist, consultant and best-selling author, Bill integrates technical
expertise honed over two decades with his understanding of organizational
systems and the people who make them work. A sought-after professional
speaker, Bill is a member of ASTD, the National Speakers Association, the
Organizational Development Network, the American Psychological Association
and is listed in Marquis Who's Who in America.
His unusual blend of Eastern and Western traditions makes him a keen
observer of human nature. With his intriguing perspective and wellspring of
wisdom, he works equally well with professionals at all levels. His
easy-going, thoughtful and non-threatening manner help him demystify even the
most complex of concepts, and makes him highly effective as a professional
speaker to audiences of all sizes and types. His extensive experience has
led Global 1000 companies to repeatedly seek him out as both a keynote
speaker and strategic consultant.
- Leading Edge or Bleeding Edge? : Bricks and mortar may sink your company. The Internet has leveled the playing field between startups and established companies. Stealth companies with killer apps and new business models are stealing market share from industry leaders in every field. New competitors are out there, and they're hungry. They lack your established client base, but they aren't burdened by the inertia that comes with it. Your business must be an e-business to stay in business. On the other hand, the dot-com bust proved that sound business models are vital. Every company needs to have an e-business strategy that integrates new technologies, but the trick is knowing which technologies and when to move. New technologies may not only change how you do business, but what business you're really in!
- Creating the Learning Organization : In a global knowledge economy, companies must constantly increase the rate at which they improve their products and services in order to keep pace with the tempo of markets worldwide. If they hope to prosper in a rapidly changing environment, a company must learn quickly and make smart decisions consistently. To achieve these goals, organizations must leverage not only their corporate data and information assets but also and especially the collective knowledge of employees around the world. Organizations must sharpen their ability to enhance, shape and focus corporate intelligence.
- Putting the People Back into eLearning : While the technology of eLearning gets most of the media attention, it can no more create a successful learning experience than a brand new school building can guarantee a great class. For knowledge workers to acquire critical thinking skills such as analysis, integration, problem solving, and learn to apply them to real-life business situations, the instructional design and technological tools must mirror best practices of face-to-face education: presentation of concepts followed by Q&A; interaction with peers; structured exercises, cases, and simulations with expert feedback, and mentored on-the-job practice. To achieve business goals leading organizations are moving towards blended learning solutions that put the people back into eLearning.
- Blended Learning - What Does It Take? : Industry analysts say the question is no longer whether to do blended learning, but how it will be done; and the promise is clear: Blended learning programs can combine the best aspects of instructor-led and web-based training with online coaching, performance support, and guided on-the-job practice, providing learners with a rich experience that impacts the bottom line in critical areas of the business.
The reality is often different. Initiative owners sometimes find themselves with a consultant's one-off solution that doesn't scale, features from content or LMS vendors that don't translate to learning programs, and expenses that would fund small aircraft carriers.
- Designing Blended Learning Programs : "The medium is the message," said Marshall McCluhan, and nowhere is this truer than designing high impact blended learning programs. Blended learning is all about weaving together a variety of media: face-to-face and online, same time and any-time, electronic and paper-based. Blended learning isn't just about combining instructor-led and web-based training, or tacking a chat room or web-meeting onto an existing training program. Instructional designers must deeply understand the capabilities of various media, and their implications for thinking differently about the learning enterprise. They must build a new skill set onto their existing knowledge of instructional design, that can manifest itself in seamless learning experiences that transfer knowledge to on-the-job capabilities and performance improvement.
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