Brogan is a ten-year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations and individuals. Chris speaks, blogs, writes articles and makes media of all kinds. He has a blog in the top 10 of the Advertising Age Power150 and in the top 100 on Technorati. He frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.

Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek and some other places. Prior to these roles in the media and events space, Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well.

• Adjusting Your Marketing Spending and Tactics for Social Media - You're looking to understand how Twitter, Facebook, blogging, YouTube and all these other tools interweave with your marketing. Learn how to understand the differences between spending for the social web and/or the human costs of all the time it takes to succeed with these new tools. Chris will lay out some simple strategies (or for private events inside corporations, you can give him your strategic goals and he'll overlay the social tools), and then talk more about spend, tactics and the human cost of doing human business with the social web. This is not your typical "twitter is cool!" presentation. This is the details, the nuts, the bolts and everything in between.
  
  
• Rise of the Trust Agents - The Attention Wars are raging. It's not just 500 channels. It's 500 distractions. Your message is invisible in the fray, and you've fallen behind in the online aspects of business communication. Join Chris Brogan, president of New Marketing Labs, LLC, for an energetic and informative conversation about the business implications of a new breed of business communicator: the Trust Agent. Learn how to "be human at a distance." Discover how your business can take advantage of the relationship-centric tools of the new Web. Understand how to make your first moves in this space. You've heard the hype: start learning the first moves that will help your business succeed. (based on Chris's book with Julien Smith, Trust Agents)
  
  
• Wiring a Human Business - Humans Aren't Software and How-to Code - Chris Brogan uses the web (and its predecessors) differently than most people. Since 1984, he's been using computers to connect to humans and build relationships. For the first many years, this was for personal interest. In later years, Chris has learned how the various tools of the web combined with a strong sense of community, and customer-focus can transform business communications and other objectives into powerful new paradigms. But how does he see the web? What about mobile? How do all the various technologies he uses come to bear in his own business pursuits, and most importantly, what can that teach you about YOUR business?
  
  
• Beyond Shiny and New: How a Business Implements Social Media - You've accepted that this makes sense. What comes next? Do you have a Facebook policy? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.
  
  
• Actions: Getting Started in Social Media - You've heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Let's explore some potential strategies and talk through which tools work and how. Driven from the strategy perspective, this is not a "twitter is cool" presentation. If we can't make business sense of the whole landscape, there's no point. This is a no-BS presentation to get the ball moving.
  
  
• Lead Generation in a Social Media World - There are several ways to build leads using social media, including content marketing, listening with intent and community management. Not to mention more traditional digital marketing like email marketing, Facebook apps and the like. Learn what's possible, what works, how to sustain it and what to expect.
  
  
• Enterprise Meets The Web: Evangelists vs. A Feasible Corporate IT Policy - Evangelize all you want. If your social media strategy doesn't jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.