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Ira Blumenthal Georgia
Ira Blumenthal

Ira Blumenthal is the president of Co-Opportunities, Inc., a consulting company that has counseled world class clients such as Coca-Cola, Nestle, Kroger, McDonald's, Harrah's, American Airlines, Disney, United Artists, Marriott, Exxon, Wal*Mart and others in areas related to branding, strategic alliances, marketing, change management, re-invention and success.

Ira is a published author. His successful first book, Ready, Blame, Fire!, focuses on the "myths and misses in marketing." His newest book, Managing Brand You, co-written with Coca-Cola President Jerry Wilson, is about personal branding and is published by the American Management Association in two languages. Ira is the recipient of the coveted "George Washington Honor Medal For Literary Excellence" (Freedoms Foundation). He has written and published over 200 magazine articles on business development and has also received numerous business and civic awards and honors, including The Educational Foundation's highest honor for his contributions to "...spirited, innovative business education."

The former host of a popular radio talk show ("SuccessTalk"), Ira has interviewed guest "success stories" such as General Colin Powell, Mario Andretti, Tommy Lasorda and other notables. Ira has also served as visiting university instructor at The University of Notre Dame and Michigan State University. Guest lecturing at many institutions, Ira also delivered the commencement program at the University of Houston's Conrad Hilton School of Business. Ira was also honored being named the "first" Executive-In-Residence at Georgia State University's Robinson College of Business where he oversees the prestigious hospitality industry executive council.

Delivering over 75 speeches annually, Ira has served as the "opener" for leaders such as President George Bush (Sr.), General Colin Powell, Tommy Lasorda, Bob Dole, Lech Walesa, Henry Kissinger and others...and has lectured on four continents. Recognized as a visionary business development expert, Ira has been quoted and featured in media sources such as The Wall Street Journal, USA Today, CNN, BrandWeek, Entrepreneur Magazine, Executive Excellence, Marketing News and more.


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  • Strength In Numbers (Strategic Alliances) - Call it business development synergies, joint ventures, partnering, or strategic alliances...there is truly "strength in numbers!" This highly interactive keynote educates and motivates companies of all sizes (entrepreneurial, second tier, mid-size, multi-national) on the importance, power and viability of alliances. After all, we are fast-moving into "The Age of Collaboration." Collaborative advantage leads to competitive advantage.

  • Change Is Inevitable. Growth Is Optional. (Change, Re-invention) - There is one constant in life (and business)... change! Yet, change is not new. What is new is the incredible speed of change. Industries, companies and careers have gone from "distinction" to "extinction" because of their inability to adapt, adjust and master change. This session offers a high-content, high-energy, "hands on" approach to embracing, as well as capitalizing on change in business building. After all, change is to business what oxygen is to life.

  • Brand-Building For Your Future (Branding) - Products are consumed. Brands are purchased. In our branded world, we make Xerox copies, blow our nose in Kleenex, snack on Jell-O, relax in the Jacuzzi and cover wounds with Band-Aids. From Nike on our hats to Tommy on our shirts to Swatch on our watches and Starbucks in our cups, branding is critical to business development. This session focuses on the philosophy, strategy, guiding principles and "best practices" to create, build, maintain and manage brand success. After all, regardless of what your title is, everyone's a brand manager.

  • Myths and Misses in Marketing (Marketing, Business Development) - Based on Ira's book, Ready, Blame, Fire!, this energetic program focuses on challenging conventional wisdom. Targeting the fourteen greatest "myths" in marketing, participants learn from history (the "misses") and gain a well-defined understanding of the "compelling imperatives" for success in a complex, highly competitive business climate. The focus of this session is on business development, quantum leap growth, alternative channels of distribution and marketing success.

  • The DNA of Success (Success) - In business and in life, success (and fulfillment) is not an accident. Using dynamic messages on success from his talk show interviews with "success stories" such as Colin Powell, Mario Andretti, Tommy Lasorda and others, as well as his diverse business career, Ira provides audiences with the compelling imperatives for success, fulfillment and peak performance. Filled with "best practice" examples, provocative anecdotes and purposeful humor, this is a high-appeal speech with great content.

  • Managing Brand You (Personal Branding) - Everyone struggles with what they stand for...or what they'd like to stand for. Each one of us is a brand. This speech focuses on the disciplines of business branding and applies them to the process of crafting, developing, extending, managing and protecting your most important brand..."Brand You!" Ideal for business executives, sales professionals, even non-business audiences.
Managing Brand You Ready, Blame, Fire!
Managing Brand You: 7 Steps to Creating Your Most Successful Self Ready, Blame, Fire!: Myths & Misses in Marketing

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