Roger Blackwell was named "Outstanding Marketing Educator in America" by Sales and Marketing Executives International and "Marketer of the Year" by the American Marketing Association. He also received the "Alumni Distinguished Teaching Award," the highest award given by The Ohio State University. After 30 years at the university and recently receiving two additional teaching awards, his depth of knowledge and enthusiasm for teaching still make him a favorite among students.

Roger was cited by The New York Times as one of the top speakers on the lecture circuit and heralded as a marketing and retail "guru" with the ability to mesmerize his audiences. Having lectured around the world, he is often quoted in publications such as Business Week, USA Today, Forbes and The Wall Street Journal and has appeared on numerous television programs including CBS This Morning.

Roger Blackwell is considered to be one of the founding fathers of Consumer Behavior as co-author of one of the leading books in this field entitled Consumer Behavior, 9th Edition. It is used by business schools throughout North America, Europe, Asia and Africa, and recently translated into Russian and Portuguese. He has also written 23 other books on marketing strategy, research and global marketing with his most recent publication titled From Mind to Market. His current work titled Customers Rule! Strategies for Competing in e-Commerce show how to develop a long-term strategy for building an online business and how to thrive in the wake of the dot-com shakeout. We are now operating in the Century of the Consumer in which consumers have learned that they can get exactly what they want, when and how they want it. This book provides the essential keys for survival in the second, more competitive generation of business. Customers Rule! was published in early 2001 by Crown/Random House.