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Sheila Bethel Murray, Ph.D., CPAE California
Sheila Bethel Murray

Dr. Sheila Murray Bethel's client list reads like a Global Who's Who of Businesses, Trade Associations, Education and Government. She is a member of the National Speakers Association's CPAE Speaker Hall of Fame with over 3,000 presentations to over two million people in 20 countries. She brings a broad view of current trends and relevant issues that maximize human resources, solve people problems and increase bottom line results. Sheila shares real world solutions for real world issues.

Business savvy and people smart, Sheila understands how and why people perform at their best and what it takes to build and sustain a successful business. She is a thriving entrepreneur and has built three successful companies. Sheila served for three years as a Founding Board of Directors Member and Director of the Institute for the Achievement of Human Potential, a not-for-profit national leader in innovative rehabilitation of brain-injured children, located in the San Francisco Bay Area.

Sheila was Regional Sales Manager for two years for Adventures in Achievement, a training and development corporation with five offices in California and Arizona. In those two years, sales went from under $100,000 a month to $1.2 million a month. She was on the Board of Directors and served as Executive Vice president of Sales and Marketing and COO for The Money Lenders, a California corporation based in San Francisco with $300 million in assets and $30 million in working capital. Sheila is currently CEO of Bethel Leadership Institute whose mission is "... expanding the global dialogue about 21st century leadership and change."

Sheila holds a PhD in Philosophy with a major in Communications and has served on the adjunct faculty of Indiana Purdue University, San Francisco State University and the University of Southern California. She is a currently a member of the Advisory Council for Amsted University based in Malaysia. Her books are used as course material and are in libraries in 127 universities and colleges worldwide. Her latest of five books, A New Breed Of leader, 8 Qualities That Matter Most In The Real World, What Works, What Doesn't and Why is published in English and Chinese and is winning global praise.

She has been featured in and written for numerous hard copy and on-line publications: USA Today, The Washington Post, The San Francisco Examiner, Investors Daily, Dallas Morning News, Newsweek Australia, The Sydney Sunday Telegraph, Leadership Excellence, Successful Meetings Magazine and Incentive Magazine; to name a few.

In addition to her wide experience in the profit and non-profit world, Sheila has worked on special projects with four U.S. Presidents, Governors, Members of Congress, the Justice Department and the Military. She served on the Board of Advisors of America's Promise with General Colin L. Powel. Working with the Bush White House in 1990, she and her husband Bill founded the first business school in the old Eastern European block, located in Opole, Poland. Sheila has served on many Boards of Directors in both the profit and non-profit sectors.


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  • Sam Walton's Strategies for Business Success in Tough Economic Times© - Did you know that when he died, Sam Walton, the founder of Wal-Mart, was the world's richest man? Interestingly, when he started his business he faced adversity that almost led to failure. It seemed everyone lacked confidence in his business strategy at a time when he needed to count on their support the most. For Sam to succeed he had to overcome his own fear of failure and refocus himself on what to do to succeed. In the end he overcame all of those early obstacles, his own fears and the cynicism of all of those early naysayers, who incorrectly predicted his demise. Sam Walton had the last laugh as he grew his business from a single store to become the world's largest company.

    Wouldn't it be great to learn Sam Walton's success strategies? Now you can! In this speech, Sheila Bethel Murray will review not only the strategies, but the tactics followed by Sam Walton to overcome what appeared to be an insurmountable cash and credit crisis, that threatened the viability of his business. Audience members will learn his 7 core strategies and the 10 self-professed leadership rules he followed to grow his business.

  • Picking Wal-Mart's "POCKETS"©: Strategies of the World's Largest Company - Based on Michael's first book, What I learned from Sam Walton, this speech reveals "The Wal-Mart Way" through a discussion of the 7 key strategies of Wal-Mart. Using storytelling, humor, inspiration and his real world experience working with Sam Walton as examples, BethelMurray unveils those seven strategies. He uses the acronym, "P.O.C.K.E.T.S.", which stands for Price, Operations, Culture, Key Item Promotion, Expenses, Talent and Service.

    BethelMurray will discuss specific strategies that audience members can take away from "The Wal-Mart Way" to make their businesses even more successful. Conference participants will learn techniques other companies have used successfully to compete, survive and thrive in a Wal-Mart World! He also reviews a checklist of success strategies and tactics audience members can implement in their businesses immediately upon return. Whether your conference participants love Wal-Mart, or hate Wal-Mart, if they are in business anywhere around the globe, they will benefit by "Picking Wal-Marts POCKETS!"

  • The 10 Rules of Sam Walton©: Tactics of the World's Richest Man - In this speech, Sheila Bethel Murray discusses Sam Walton's 10 self-professed rules for success, which Walton embraced as he grew Wal-Mart from a single store to a 7,000+ store global enterprise. Did you know that when he died Sam Walton was worth US$100 billion, which at the time was almost double the wealth of Bill Gates! Your conference participants will gain actionable ideas, from the tactics followed by Sam Walton, which they can adapt and utilize in their businesses and personal lives. BethelMurray uses great stories only an insider can tell about Sam Walton's unique brand of leadership!

  • Growing Your Business The Sam Walton & Wal-Mart Way© - How did Sam Walton achieve such phenomenal success in just over 30 years? How does Wal-Mart focus its 2 million employees, 7,100 stores and 120 massive distribution centers? What were Sam Walton's secrets for growing Wal-Mart to become the world's largest company? Wal-Mart's successful growth is a result of specific strategies and tactics put in place long ago by the company founder, Sam Walton. Sam had a vision, a specific game plan and rules upon which he focused his team to grow his business. Audience members will learn the success secrets of the world's most successful merchant and the best practices of the world's largest company. The focus of this program is to help audience members transfer the knowledge gained into action to grow their own businesses, through innovation, risk taking and thinking outside the box.

  • AntidisestablishmentWalMartarianism© - "Antidisestablishmentwalmartarianism" is a term coined by Sheila Bethel Murray who defines it as, "the opposition by Wal-Mart's leaders to the unionization of its non-union workforce anywhere in the world!" BethelMurray describes the ongoing battle between union organizers and Wal-Mart's leaders, and why, after decades of effort, not one of the more than 4,000 USA Wal-Mart stores has a collective bargaining agreement. This is a remarkable accomplishment given the fact that the company has been under a corporate union campaign for decades. BethelMurray believes Wal-Mart has no choice but to battle unionization, because remaining union-free is not only the key to the company's continued profitability, it may also be the key to its long term survival!

  • Change/Challenge/Choice© - Competition with manufacturers from countries like China is brutal. The manufacturing world as you've known it has changed, and you and your team must be willing to Change if you intend to survive. The Challenge for manufacturers of products is what to do to re-level the playing field. In order to succeed you and your team must make the Choice to do what's necessary to reinvent your business and the way people think to remain successful. The fact is that competition is more difficult than ever before. Those who are used to simply picking up the fruit of their labors right off the ground or from the branches within closest reach are finding that success today requires that people stretch and even climb up into the branches to gather the highest hanging fruit to succeed. Unfortunately, Change is always hard for people, which adds to the Challenge faced by organizations forced to make the Choice to reinvent their business in order to compete, survive and thrive in this complex and competitive world. In this speech, Change/Challenge/Choice, BethelMurray will discuss Change/Challenge/Choice strategies.
A New Breed of Leader Making a Difference
A New Breed of Leader: 8 Leadership Qualities That Matter Most in the Real World What Works, What Doesn't, and Why Making a Difference: Twelve Qualities That Make You a Leader

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