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Harry Beckwith Minnesota
Photo of Harry Beckwith

One of the world's most respected marketers, Harry Beckwith has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo. He is the director of Minneapolis-based Beckwith Partners, the world's premier brand consultancy, has appeared on CNN, given keynote addresses to Microsoft, Disney and ABC, and authored the critically acclaimed international business bestseller, Selling the Invisible.

His first book, Selling the Invisible spent 36 consecutive months on the Business Week bestseller list and was named one of the top ten business and management books of all time. With total worldwide sales surpassing 650,000 copies in 21 translations, Selling the Invisible is a required text at business schools worldwide.

His subsequent Business Week bestsellers, The Invisible Touch and What Clients Love, brought his total sales worldwide to over 700,000 copies in 23 languages. His reading of What Clients Love was named one of 2003's top five business audio books, and his recent book, You, Inc, already has been named a Booksense Notable Book of the Year - an honor given to fewer than five business-related books annually. His latest book, Unthinking (January 2011), offers some surprising, even startling, truths and discoveries about what motivates us.

His company, Beckwith Partners, advises technology, financial and professional service clients on positioning, branding, customer retention and communication strategies. The firm's work has been featured in Newsweek, Wall Street Journal, BusinessWeek, Inc., Advertising Age and AdWeek, and has won The American Marketing Association's highest honor, the Effie.

Mr. Beckwith graduated Phi Beta Kappa from Stanford University in 1972 and practiced medical malpractice and personal injury law before becoming legal counsel to the city of Portland, Oregon. Looking for a change and ready to harness his creative energy, he decided to leave law behind and delve into the field of advertising. In1982, he was hired by Minneapolis' international award-winning ad agency, Carmichael-Lynch, and soon earned front-page news when he was named Creative Supervisor in 1985 - the fastest promotion ever in the agency.

At the podium, Beckwith shares his strong expertise in marketing a service, personal sales effectiveness, client relationships, achieving career and personal success, and motivation. Each event is customized for each client and effectively tells a story rather than lectures, proving that story-based communications produce the greatest learning and change, and the strongest and most lasting emotional responses. An analytic mind with the creative gifts of ingenuity, Beckwith's wide breadth of both knowledge and talent make him a powerful force on the lecture circuit, igniting motivation, teaching important business techniques, and strengthening the minds of all those who hear his words of encouragement and his testimonies of success.

Mr. Beckwith serves as a part-time second grade school teacher, member of the Athletic Board of Stanford University, and a participant in Renaissance Weekend, a private gathering of world leaders in business, education, politics, and the arts.


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  • Selling the Invisible: A Field Guide to Service Marketing - Hailed by the top executives of Procter & Gamble and ABC as "amazing," Harry Beckwith's painstakingly customized presentations on sales, marketing and customer service have earned perfect scores from over 96% of people attending his worldwide presentations -- and prompted one executive to say, "You told our people things about our business that they didn't even know!" Drawing on unique examples -- Pulp Fiction, the mysterious success of Yahoo!, and stories of ugly kittens, Pablo Picasso, Bell South, and many Fortune 200 clients -- Harry clearly isolates the four keys to growing a service business in presentations that are sincere, engaging, witty, moving, and in the end, enormously inspiring.
Unthinking You, Inc. What Clients Love The Invisible Touch Selling the Invisible
Unthinking: The Surprising Forces Behind What We Buy You, Inc.: The Art of Selling Yourself What Clients Love: A Field Guide to Growing Your Business The Invisible Touch: The Four Keys to Modern Marketing Selling the Invisible: A Field Guide to Modern Marketing

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