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Jay Baer, CSP Indiana
Jay Baer

Jay Baer, CSP is the world's most retweeted person among digital marketers.

He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including Hug Your Haters.

Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500.

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

His Convince & Convert Media division owns the world's #1 content marketing blog, the world's top marketing podcast, and many other education resources for business owners and executives.

The creator of five multi-million dollar companies, Jay is an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge.


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  • Hug Your Haters: How to Embrace Complaints and Keep Your Customers - Haters aren't your problem...ignoring them is. If it feels like there are more complaints than ever, and that you're spending more time and money dealing with negativity and backlash, you're right. But the rise of customer complaints is actually an enormous opportunity. In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints - why and where your customers complain, and how to turn customer service into a marketing advantage. 80% of companies say they deliver exceptional customer service. 8% of their customers agree. Jay teaches the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport.

  • Youtility: Why Smart Marketing is About Help not Hype - If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you'll see why the Youtility system now powers the marketing programs of hundreds of major companies.

  • Smarketing: Align Your Sales and Marketing to Achieve Hyper-Growth and Happy Teams - Aligned sales and marketing teams achieve 19% faster revenue growth and 15% more profitability. But how do you actually do it? This fast-paced presentation filled with current examples will have you rethinking the roles of marketing and sales. You'll learn practical ways to better integrate sales and marketing to drive growth and improve customer satisfaction. This session will also cover digital and social selling, and how it adds value to the customer buying journey.
Hug Your Haters Youtility for Real Estate Youtility for Accountants Youtility The NOW Revolution
Hug Your Haters: How to Embrace Complaints and Keep Your Customers Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Youtility: Why Smart Marketing is About Help Not Hype The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

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