Know Your Audience, the Goals and Objectives of the Meeting, and a Budget Range when Choosing a Speaker

We book hundreds of talks each year for a wide variety of groups-Fortune 500 companies, national and state associations, healthcare groups and not-for-profits. We have found, in our 19+ years in business, one crucial aspect required to deliver the ideal speaker-invest 30 minutes up front to gather important information.

Many times clients and prospects will tell us a colleague or friend heard a speaker and the meeting planner wants to book him or her based on the recommendation. Although the speaker may be outstanding, after a series of questions, the planner may realize other speakers could be a better fit.

So, what are the questions?

Who is the audience? What is the gender make-up? What is the age make-up? What professions will be in attendance (sales, engineers, accountants, administrative assistants, etc.)?

As a meeting planner, what are the goals and objectives of the event? What do you want the speaker to achieve? What do you want the audience to take away?
What is your budget range for the speaker honorarium? Honorariums vary greatly and we work with a lot of speakers.
With your guidance, we can provide several suggestions within your budget range, i.e. $5,000-$7,500, $15,000-$20,000 for example.

We invest 8-10 hours a day 5 days a week working with clients and speakers. After a booking, we ask clients to provide candid feedback, about us and about the speaker.

We watch speakers in action, talk with them about their expertise and check references and testimonials. We know if we suggest a speaker who performs poorly, you are not going to be happy with us. We take the responsibility very seriously.

To summarize, once you have the date you want a speaker, jot down some preliminary answers to the questions listed above, and call us at 1-800-397-3183. Together, we'll discuss your event and provide proven speaker suggestions. A short time investment will prove very beneficial when the speaker exits the stage having exceeded your goals and your organization's goals.

Posted by CapCitySpeakers | Posted In : Planning a Meeting